Brand Search Volume
Essential Amazon seller metric for cx & market
Search volume for brand-related keywords.
Data Source
Search Query Performance / 3rd-party
Update Frequency
Weekly
Measurement Units
Volume Index
Available at: Brand
Brand Search Volume is measured in Volume Index and reported through Search Query Performance / 3rd-party. Data is typically updated weekly.
Note:
Brand awareness and demand indicator. Branded queries are worth splitting from generic ones, which the query-level SQP breakdown does for you.
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Compare Brand Search Volume with
Related KPIs
Average customer rating for the product.
Total number of customer reviews.
New reviews per day/week/month.
Percentage breakdown of 1-5 star reviews.
1-2 star reviews / Total reviews * 100.
Sentiment analysis score of review text.
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