Portfolio Custom Breakdowns

Stop wrestling with Amazon's data structure. Tag your products and organize your portfolio exactly how you run your business, not how Seller Central forces you to.

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Nova Product Tagging interface showing custom breakdowns by price tier, fulfillment type, hero products and new launches across 198 products

One Feature, Endless Applications

Infinite ways to slice your portfolio

Your breakdowns are fully custom. There's no limit to how you organize your data. Here are 12 real-life use cases from sellers like you.

Product Lifecycle

All sellers

Track performance by stage and know exactly when to scale, maintain, or sunset.

NewGrowingMatureDecliningEnd-of-life

See case study

Licensed Brands

Licensed sellers

Compare royalty-bearing licenses side by side. See which IP drives real profit.

Harry PotterStar WarsMarvelDisney

Internal Categories

Multi-category sellers

Mirror your own catalog structure instead of Amazon's arbitrary category tree.

KitchenOutdoorElectronicsPets

Product Size Tier

FBA optimization

Isolate fee-heavy oversized items from standard products to optimize fulfillment costs.

Small StandardLarge StandardSmall OversizeLarge Oversize

Brand Manager

Agencies & aggregators

Give each account manager a dedicated P&L. Hold teams accountable with real numbers.

SarahTimAlexJason

See case study

Supplier / Manufacturer

Multi-supplier businesses

Compare supplier performance on margin, return rates, and sell-through.

Supplier ASupplier BDirectWhite-label

Price Tier

Pricing strategy

Understand margin dynamics across price bands. Find your sweet spot.

Under $15$15–$30$30–$50Premium $50+

Launch Cohort

Portfolio planning

Track how each product generation performs over time. Benchmark new vs legacy.

Q1 2026Q4 2025LegacyTest launches

Sales Channel Strategy

Fulfillment decisions

Compare FBA vs FBM vs hybrid fulfillment economics at the segment level.

FBA OnlyFBM OnlyHybridSFP

Profitability Tier

Margin optimization

Group products by margin band. Focus ad spend on what already prints money.

High MarginMediumLow MarginLoss leaders

Seasonal Category

Seasonal sellers

Plan inventory and ads around seasonal demand patterns at the segment level.

SummerHolidayEvergreenBack-to-School

Ad Strategy

PPC managers

Group products by ad approach. Compare fully-funded launches against organic cash cows.

Organic OnlySponsored ProductsFull FunnelDSP Heavy

Simple & Powerful

How product tagging & breakdowns work

Create dimensions, tag products, break down everything. Set up in under 15 minutes.

Create dimensions that match your business

Define dimensions that match your business logic. Brand managers, lifecycle stages, price tiers, anything.

Create new custom dimension drawer in Nova

Unlimited custom dimensions

Name them to match your workflow

Set up in seconds

Universal

Works across every dashboard

Custom Breakdowns aren't siloed. They power every feature in Nova.

Profit & Loss

See P&L by brand manager, lifecycle, or any segment.

Learn more

Day-to-Day

Track daily KPIs broken down by your custom dimensions.

Learn more

Winners & Losers

Find top and bottom performers within each segment.

Learn more

A/B Testing

Track how listing experiments perform across each segment.

Learn more

Amazon's structure vs yours

Amazon gives you 4 levels. Nova gives you unlimited.

Amazon gives you

You can add

Marketplace (US, DE, UK…)

Brand Manager (Sarah, Tim, Alex)

Parent ASIN

Product Lifecycle (New → End-of-life)

Child ASIN / SKU

Internal Categories (Kitchen, Outdoor…)

Product Type

Licensed Brands (Harry Potter, Marvel…)

That's it.

Price Tier, Supplier, Launch Cohort, Season…

Plus any dimension you can think of. No limits.

Frequently Asked Questions

Common questions about Custom Breakdowns

Unlimited. Create as many dimensions as your business needs. Most sellers use 3 to 6 custom breakdowns.

Yes. Filter by any combination of breakdowns to drill into exactly the slice of data you need.

Absolutely. Your breakdowns apply across all connected marketplaces, so you can compare the same segments globally.

Most sellers are up and running in under 15 minutes. Create your dimensions, tag your products (bulk edit supported), and every dashboard updates instantly.

All of them. Profit & Loss, Day-to-Day Performance, Winners & Losers, Custom Analytics, and the Seller Cockpit all support breakdown views.

They talk about Nova