Tag your SKUs once. Read your whole portfolio by category, not one ASIN at a time.
Seller Central reports by ASIN. Its category reports stop at gross sales. If you sell across more than one product line, that leaves you guessing which category actually carries the business.
To see margin per category, you export Business Reports, pivot, then merge with COGS and ad spend. The number is stale before it hits the deck.
Two SKUs in the same sub-category often fight for the same shopper. Without a sub-category view, you keep funding both and never see the overlap.
Seller Central's category view shows units and revenue. It ignores the 40+ FBA and referral fees, COGS, ad spend, and storage. The number you see is not the number that lands in the bank.
One slow category can drag the whole portfolio into long-term storage fees. Without days-of-inventory by category, the bleed only shows up on the FBA bill.
You decide the taxonomy. Nova handles the roll-up. Most sellers mix the three methods below: bulk for the long tail, manual for hero SKUs, suggestions for everything in between.
Paste a CSV of ASIN, category, sub-category. Best for the long tail and for migrating an existing taxonomy in one shot.
Pick SKUs, assign a category, save. Best for hero products where you want full control over the grouping.
Nova reads Amazon browse nodes via SP-API and proposes a starter taxonomy. You confirm or edit. Useful when you're starting from scratch.
Four decisions a category view changes from a guess to a number.
Rank categories by real contribution margin, not gross sales. The category that looks like the winner on revenue is often third or fourth on margin.
Open a sub-category. If two SKUs share buyers, the comparison view shows it in seconds. Pick the one to keep promoting.
Sort categories by days of inventory. Anything trending past 90 days is a long-term storage candidate. Act before the FBA bill, not after.
Save a category view. It refreshes every 30 minutes. No more end-of-month spreadsheet pivot to brief the leadership team.
The same tagging engine powers every other view of your catalog. Build the dimensions that match how you actually run the business.
Launch, scale, mature, sunset. Know when to push and when to pull spend.
Each owner gets their own P&L. Hold teams accountable on real numbers.
Compare margin across price bands. Find your real sweet spot.
Compare suppliers on margin, return rate, and sell-through.
FBA vs FBM vs hybrid economics, segmented.
Group SKUs by margin band. Focus ad spend on what already prints.
Track each generation over time. Benchmark new vs legacy.
Plan inventory and ads around real seasonal demand.
Connect your account, build a category taxonomy in minutes, and see contribution margin per category. Free 14-day trial.
Start free trialSeller Central category reports show gross sales. Nova shows contribution margin and inventory health per category.
| Capability | Seller Central | Spreadsheets | Nova |
|---|---|---|---|
| Category P&L with all 40+ fees | Gross sales only | Manual merge | Automatic, per category |
| Sub-category drill-down | Limited | Pivot tables | Unlimited hierarchy |
| Contribution margin per category | Not available | Manual calc | Live, per category |
| TACoS and ACoS per category | Not available | Manual merge with ad data | Built-in |
| Inventory turns per category | Not available | Manual calc | Daily refresh |
| Refresh cadence | Daily, delayed | Manual export | hourly refresh |
From a flat catalog to category P&L in under 10 minutes.
Link Seller Central through Amazon's official SP-API. Nova pulls catalog, orders, fees, and ad data.
Bulk import via CSV, tag inside Custom Breakdowns, or accept browse-node suggestions. Sub-categories nest as deep as you need.
Open category P&L, the comparison table, and inventory turns. Drill into any sub-category in one click.
They talk about Nova
Multi-category sellers, aggregators, and agencies running portfolios that span more than one product line.
$50K - $300K/mo
$500K+/mo
$1M+/mo managed
Category analytics connects to the rest of your Amazon stack. Pair it with Custom Breakdowns, P&L Analytics, brand analytics, and marketplace analytics for complete portfolio intelligence. Track category-level inventory health with inventory analytics.
Amazon category analytics means reading your business at the product-category level instead of SKU by SKU. You group SKUs into categories (and sub-categories), and every dashboard, from P&L to performance drivers, rolls up to that level.
Seller Central ships category reports, but they stop at units and gross sales. They ignore the 40+ FBA and referral fees, COGS, ad spend, and storage. Nova fills that gap with Custom Breakdowns: define the taxonomy once, and category numbers flow into day-to-day sales, PPC analytics, and the rest of the 200+ Amazon metrics automatically.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
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Unlimited accounts. Dedicated support.
Everything you need to know about category-level analytics with Nova.
Explore in-depth guides to get the most from this feature
The pillar guide: define a category taxonomy, tag your SKUs once, and read your Amazon business by category instead of one ASIN at a time.
How to segment your Amazon catalog by category, lifecycle, and brand for better decision-making.
Healthy margins vary dramatically by category. Compare your margins against 2026 benchmarks for 10 major Amazon categories.
Explore other tools that complement your Amazon selling strategy
Manage multiple Amazon accounts and brands from one dashboard
Compare performance across US, EU, and all Amazon marketplaces
Track profit trends over time across your entire portfolio
Complete FBA analytics with inventory, fees, and profitability
Tag once, read your business by category. 14-day free trial, no credit card.
