Your ACoS looks fine. But are those campaigns actually profitable after fees, COGS, and returns? Nova connects ad spend to real product costs so you know for sure.
Free ACoS calculator
ACoS tells you what share of ad revenue went to ads. Break-even ACoS tells you how high you can push before the sale stops making money.
Sale price minus COGS, Amazon fees, shipping and refunds.
Your ACoS
24.0%
Break-even ACoS
27.2%
ROAS
4.17x
Headroom
+3.2 pts
Profit on ad sales
$158
You are under break-even ACoS, so these ad sales are still profitable.
Break-even ACoS on every SKU, calculated for you
Nova pulls real fees, COGS, PPC spend and refunds from Seller Central, then shows break-even ACoS per product. 14-day free trial, no card.
A 20% ACoS sounds great. But if your product margin is 18% after fees, every ad sale loses money. Here's what most sellers miss.
Amazon's ad console shows ACoS against revenue, not profit. A 25% ACoS looks efficient until your margin after fees and COGS is only 22%. Every 'profitable' campaign is actually losing money.
Break-even ACoS varies by product. A supplement with 60% margins handles 40% ACoS easily. An electronics accessory at 15% margins can't survive above 12%. Per-SKU margin data is essential.
Fee changes shift your break-even ACoS silently. When Amazon raises FBA or storage fees, profitable campaigns can flip to unprofitable overnight. Static ACoS targets don't adapt.
Returns erode ad ROI invisibly. You paid for the click, Amazon charged the referral fee, and the customer returned it. That sale went from profitable to a net loss, but ACoS still counts it.
ACoS connected to real margins. Not just ad metrics in isolation.
See true profitability across Sponsored Products, Brands, and Display.
Break-even ACoS calculated per SKU using real fees and COGS.
Compare ad efficiency against total business impact side by side.
ACoS displayed alongside CM1, CM2, CM3 margins per product.
Compare SP, SB, and SD performance with profit context.
Track ad efficiency across 21 Amazon regions in one view.
40+
Every Amazon fee deducted before calculating your true break-even ACoS.
99.8%
Matched line-by-line against Amazon Settlement Reports.
23
Compare ACoS performance across every Amazon region.
Connect your Seller Central and Advertising accounts. Nova calculates your break-even ACoS per product using real fees, COGS, and return rates. No spreadsheets needed.
Try For FreeThree ways to evaluate ACoS. Only one connects ads to actual profit.
| Capability | Amazon Console | Spreadsheets | Nova |
|---|---|---|---|
| ACoS calculation | Ad spend / ad revenue | Manual formula | Automatic, real-time |
| Break-even ACoS | Not available | Manual per product | Auto per SKU |
| Fees in calculation | None | 5-10 (if you find them) | 40+ (automatic) |
| COGS connected | No | Manual entry | Yes, per SKU |
| Returns impact on ACoS | Separate report | Usually missed | Auto-deducted |
| ACoS vs TACoS | Separate views | Complex formulas | Side-by-side, live |
| Ad profitability per product | Revenue only | Hours of calculation | Instant, per ASIN |
| Multi-marketplace | Separate consoles | Separate sheets | 21 marketplaces unified |
| Fee change impact | Not tracked | Manual updates | Automatic adjustment |
| Time investment | None (limited data) | Hours per week | 5 min setup, then zero |
From isolated ACoS numbers to profit-connected ad analytics in 5 minutes.
Link both Seller Central and Amazon Advertising accounts via official APIs. Nova pulls campaign spend, impressions, clicks, and attributed revenue alongside your order and fee data.
Nova deducts all 40+ fee types, COGS, and return costs from your ad revenue. You get break-even ACoS per product and true ad profitability after all costs. Not just ad spend vs revenue.
Your ad dashboard updates automatically. When fees change or return rates spike, break-even ACoS adjusts in real time. Spot unprofitable products before they drain margin.
They talk about Nova
From solo sellers optimizing 5 campaigns to agencies managing ad budgets across 100+ brands.
$10K - $500K/mo
$100K - $1M/mo
$1M+/mo
ACoS is one piece of the profitability puzzle. See our TACoS Calculator, PPC Analytics Tool, Profit Tracker, and Profit Calculator.
An Amazon ACoS calculator measures how much of your ad-attributed revenue goes to advertising costs. The basic formula is simple: ad spend divided by ad revenue. But the basic formula misses a critical point. It doesn't tell you whether those ad sales are actually profitable.
A profit-connected ACoS calculator like Nova goes further. It deducts all 40+ Amazon fee types (referral, fulfillment, storage, returns, refund admin), your COGS, and shipping costs from ad revenue. What's left is your true margin on ad sales. That margin is your break-even ACoS: the maximum you can spend on ads without losing money.
Most sellers discover their break-even ACoS is 10-20% lower than they assumed. A product they thought could handle 30% ACoS actually breaks even at 18% after all costs are factored in. Nova calculates this per SKU, per marketplace, and updates it automatically as fees and costs change.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
🇺🇸Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
Unlimited accounts. Dedicated support.
Everything you need to know about calculating ACoS with real profit data.
Explore in-depth guides to get the most from this feature
Master PPC analytics with profit-connected campaign tracking, ACoS optimization, and TACoS monitoring.
Understand the difference between ACoS and TACoS, and why TACoS matters more for long-term growth.
Set up profit tracking in 30 minutes. Step-by-step guide covering COGS, connections, and quick wins.
Turn your CM1/CM2/CM3 data into profitable decisions with practical frameworks and strategies.
Explore other tools that complement your Amazon selling strategy
Measure total advertising cost of sales including organic lift
Analyze PPC spend, ACoS, and advertising ROI at the product level
Track profit trends over time across your entire portfolio
Unified view of all ad types with profit-connected ROAS
3,000+ sellers discovered their real break-even ACoS was lower than they assumed. Connect your account in 5 minutes and see your true ad profitability.
