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Track every SKU's true performance. Revenue, profit, PPC efficiency and return rates in one dashboard. Spot winners and losers before they move the needle.
Your catalog grows. Visibility shrinks. Here's what happens when product tracking falls behind.
Hides behind strong revenue numbers. Without SKU-level profit tracking, you keep investing in losers for weeks before the P&L reveals the damage.
A product going from 3% to 8% returns costs thousands in processing fees and lost inventory. Seller Central buries this data across multiple reports.
Some products have great organic sales but terrible ad efficiency. Without connecting ad spend to unit economics, you overspend on the wrong SKUs.
A product performing well in Q3 can bleed money in Q1 due to storage fees and slow velocity. Only continuous tracking prevents these surprises.
From catalog-wide trends to individual SKU deep dives. Every product tells a story.
Instantly see which SKUs drive profit and which drain it.
Track how each product's margins evolve over days, weeks and months.
Spot return spikes before they eat into your profit.
See which products convert ads profitably and which don't.
Group by brand, lifecycle, price tier or any custom logic.
Compare performance across time periods to catch trends early.
40+
Every Amazon fee deducted automatically per product.
99.8%
Verified against Settlement Reports, line by line.
21
Compare product performance across every Amazon region.
Connect Seller Central and get instant visibility into every product's true performance. Winners, losers and everything in between.
Start Free TrialThree ways to track product performance. Only one gives you the full picture.
| Capability | Seller Central | Manual Tracking | Nova |
|---|---|---|---|
| SKU-level profit | No (revenue only) | Manual formulas | Automatic, every SKU |
| Winners & losers view | No | Pivot tables | Built-in, real-time |
| Return rate tracking | Separate report | Often missed | Auto-connected to P&L |
| PPC per product | Campaign-level only | Complex joins | Product-level, automatic |
| Trend analysis | No | Chart building | Daily trends, automatic |
| Custom product groups | No | Manual tagging | Smart tags, instant |
| Multi-marketplace | Separate dashboards | Separate sheets | 21 regions, unified |
| Period comparison | Limited | Manual | Any range, one click |
| Fee accuracy | ~8 fee types | 5-10 (manual) | 40+ (automatic) |
| Setup time | None (limited data) | Hours per week | 5 min setup, then zero |
From zero to full product intelligence in under 5 minutes.
Link Seller Central via Amazon's official SP-API. Nova pulls orders, fees, returns and ad data automatically.
Enter COGS per SKU or bulk import. Nova combines these with Amazon's fees to calculate true margins for every product.
See which products make money, which lose money and which need attention. Updated daily. No manual work.
They talk about Nova
Spot underperformers draining ad budget. Track margin trends across 50-500 SKUs. Cut losers fast, double down on winners.
Built for FBA sellers →Category-level dashboards, product lifecycle tracking, custom breakdowns by brand or line, data-driven launch decisions.
How brand managers use it →Per-client performance views, portfolio-wide winner/loser analysis, custom tagging across 100+ accounts.
How agencies use it →Product tracking connects to everything else. See our Profit Tracker, Sales Tracker, FBA Analytics and Seller Dashboard.
An Amazon product performance tracker monitors how each SKU in your catalog performs over time. It goes beyond basic sales data to show true profitability, margin trends, return rates and advertising efficiency at the individual product level.
The best performance trackers combine revenue data with every cost input: Amazon's 40+ fee types, cost of goods sold, PPC advertising spend, return processing costs and promotional discounts. This shows which products actually make money and which erode margins.
Nova adds custom tagging, period comparisons and multi-marketplace support. Group products by brand, lifecycle stage or any custom logic, then track aggregate performance per segment. Most sellers discover that 20-30% of their catalog operates at break-even or a loss.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
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Everything you need to know about tracking product performance on Amazon.
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Track profit trends over time across your entire portfolio
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