Our Data Points

Complete reference of Amazon metrics and KPIs available through Nova, including how far back historical data is available.

Selling Partner Data

Sales & Orders

KPI	What It Measures	Update Frequency	History Available
Units Ordered	Total units ordered (including cancelled orders)	Daily	Up to 2 years
Units Sold	Net units sold after cancellations and returns	Daily	Up to 2 years
Product Sales	Total revenue from product sales (before fees)	Daily	Up to 2 years
Average Selling Price	Revenue divided by units sold	Daily	Up to 2 years
Orders	Number of distinct orders placed	Daily	Up to 2 years
Units per Order	Average quantity of items per order	Daily	Up to 2 years

Payments & Settlements

KPI	What It Measures	Update Frequency	History Available
Settlement Amount	Total disbursement per settlement cycle	Every 14 days	Up to 2 years
Transaction Breakdown	Individual fee and credit line items per transaction	Every 14 days	Up to 2 years
Net Proceeds	Final amount transferred to your bank account	Every 14 days	Up to 2 years
Fee Breakdown	Referral fees, FBA fees, and other Amazon charges	Every 14 days	Up to 2 years

Returns & Refunds

KPI	What It Measures	Update Frequency	History Available
Return Reason	Why customers returned the product	Daily	Up to 60 days
Refund Amount	Total value refunded to customers	Daily	Up to 60 days
Return Status	Current status of the return (pending, completed, etc.)	Daily	Up to 60 days
Item Disposition	What happened to returned items (resellable, damaged, etc.)	Daily	Up to 60 days

Search & Traffic Analytics

KPI	What It Measures	Update Frequency	History Available
Sessions	Unique visits to your product detail pages	Daily	Up to 2 years
Page Views	Total page views (includes repeat views)	Daily	Up to 2 years
Conversion Rate	Percentage of sessions that resulted in an order	Daily	Up to 2 years
Buy Box %	How often your offer wins the Buy Box	Daily	Up to 2 years
Click Share	Your share of clicks for a specific search query	Weekly	Up to 1 year
Conversion Share	Your share of conversions for a specific search query	Weekly	Up to 1 year
Search Query Impressions	How often your products appear for search queries	Weekly	Up to 1 year

* Search Query Performance (SQP) metrics require Amazon Brand Registry enrollment.

Inventory & Listings

KPI	What It Measures	Update Frequency	History Available
Stock Level	Current inventory quantity available for sale	Hourly	Current snapshot only
Listing Status	Whether your listing is active, inactive, or suppressed	Hourly	Current snapshot only
FBA Inventory	Stock held in Amazon fulfillment centers	Hourly	Current snapshot only
Inbound Quantity	Stock currently being shipped to Amazon warehouses	Hourly	Current snapshot only

Financial Data

KPI	What It Measures	Update Frequency	History Available
Order Revenue	Revenue from each order transaction	Daily	Up to 2 years
Refund Events	Details of each refund processed	Daily	Up to 2 years
Fee Events	All Amazon fees charged (referral, FBA, storage, etc.)	Daily	Up to 2 years
Adjustments	Reimbursements, chargebacks, and other adjustments	Daily	Up to 2 years

Pricing Data

KPI	What It Measures	Update Frequency	History Available
Buy Box Price	Current Buy Box winning price	Hourly	Current snapshot only
Your Price	Your current listing price	Hourly	Current snapshot only
Landed Price	Total price including shipping	Hourly	Current snapshot only

Product Catalog

KPI	What It Measures	Update Frequency	History Available
Product Title	Current product listing title	Hourly	Current snapshot only
Product Images	All product image URLs	Hourly	Current snapshot only
Product Dimensions	Size and weight information	Hourly	Current snapshot only
Product Attributes	Brand, category, bullet points, and other attributes	Hourly	Current snapshot only

Advertising Data

KPI	What It Measures	Update Frequency	History	Available Groupings
Impressions	How often your ads were shown	Daily	Up to 60 days	Campaign, Ad Group, ASIN, Keyword, Target
Clicks	How often your ads were clicked	Daily	Up to 60 days	Campaign, Ad Group, ASIN, Keyword, Target
Click-Through Rate	Clicks divided by impressions	Daily	Up to 60 days	Campaign, Ad Group, ASIN, Keyword
Cost per Click	Average cost for each click	Daily	Up to 60 days	Campaign, Ad Group, ASIN, Keyword
Ad Spend	Total amount spent on ads	Daily	Up to 60 days	Campaign, Ad Group, ASIN, Keyword
Attributed Sales	Revenue from ad clicks (within attribution window)	Daily	Up to 60 days	Campaign, Ad Group, ASIN, Keyword
ACOS	Ad spend as a percentage of attributed sales	Daily	Up to 60 days	Campaign, Ad Group, ASIN
ROAS	Revenue earned per dollar spent on ads	Daily	Up to 60 days	Campaign, Ad Group, ASIN
Orders	Number of orders attributed to ads	Daily	Up to 60 days	Campaign, Ad Group, ASIN, Keyword

KPI	What It Measures	Update Frequency	History	Available Groupings
Impressions	How often your brand ads were shown	Daily	Up to 60 days	Campaign, Ad Group, Keyword
Clicks	How often your brand ads were clicked	Daily	Up to 60 days	Campaign, Ad Group, Keyword
Ad Spend	Total amount spent on brand ads	Daily	Up to 60 days	Campaign, Ad Group, Keyword
Attributed Sales	Revenue from brand ad clicks	Daily	Up to 60 days	Campaign, Ad Group, Keyword
New-to-Brand Orders	Orders from customers new to your brand	Daily	Up to 60 days	Campaign, Ad Group
New-to-Brand Sales	Revenue from customers new to your brand	Daily	Up to 60 days	Campaign, Ad Group

KPI	What It Measures	Update Frequency	History Available
Video Views	Number of times your video was viewed	Daily	Up to 60 days
View-Through Rate	Percentage of impressions that led to video views	Daily	Up to 60 days
Video Completions	Number of times video was watched to completion	Daily	Up to 60 days
Impressions	How often your video ads were shown	Daily	Up to 60 days
Clicks	How often viewers clicked your video ad	Daily	Up to 60 days
Ad Spend	Total amount spent on video ads	Daily	Up to 60 days

KPI	What It Measures	Update Frequency	History	Available Groupings
Impressions	How often your display ads were shown	Daily	Up to 60 days	Campaign, Ad Group, Product, Target
Viewable Impressions	Impressions that were actually viewable by customers	Daily	Up to 60 days	Campaign, Ad Group, Product
Clicks	How often your display ads were clicked	Daily	Up to 60 days	Campaign, Ad Group, Product, Target
Ad Spend	Total amount spent on display ads	Daily	Up to 60 days	Campaign, Ad Group, Product
Attributed Sales	Revenue from display ad clicks and views	Daily	Up to 60 days	Campaign, Ad Group, Product
Detail Page Views	Product page visits from display ads	Daily	Up to 60 days	Campaign, Ad Group, Product

Important Notes

Data Freshness: Nova refreshes data hourly for near real-time visibility into your Amazon business.

Advertising Attribution: Default attribution window is 14 days. 7-day attribution is also available for comparison.

Brand Analytics: Search Query Performance (SQP) and other Brand Analytics metrics require Amazon Brand Registry enrollment.

Historical Data Limits: Some metrics have limited history retention at the Amazon source. Historical data availability starts from when you connect your account to Nova.

Inventory & Pricing Data: These are point-in-time snapshots. Historical tracking is not available from Amazon for these data types.

Last updated: January 2025