Top of Search Impression Share
Essential Amazon seller metric for growth
Percent of ad impressions at top of search.
Data Source
Advertising (Placement) Reports
Update Frequency
Daily
Measurement Units
Percent
Available at: Campaign, Keyword
Top of Search Impression Share is measured in Percent and reported through Advertising (Placement) Reports. Data is typically updated daily.
Note:
Use placement reports to optimize bids.
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Related KPIs
Number of unique visits to a product detail page.
Total page views to a product detail page.
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Detail page views / impressions from ads.
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