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Growth
Sales Performance
Units Ordered
Essential Amazon seller metric for growth
What is Units Ordered?
Total units ordered (including cancelled orders).
Data Source
Business Reports
Update Frequency
Daily
Measurement Units
Units
Available at: Account, ASIN, Parent ASIN
Where to Find Units Ordered
Units Ordered is measured in Units and reported through Business Reports. Data is typically updated daily.
Note:
Includes cancelled orders; use Units Sold for net.
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Related KPIs
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Sessions
Number of unique visits to a product detail page.
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Page Views
Total page views to a product detail page.
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Unit Session Percentage (Conversion Rate)
Ordered units divided by sessions.
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Buy Box % (BB Ownership)
Percentage of page views where your offer held the Buy Box.
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Add-to-Cart Rate
Adds to cart divided by page views.
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Detail Page View Rate
Detail page views / impressions from ads.
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Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.