A/B Testing for Amazon Sellers

Optimize your Amazon listings with data-driven A/B testing for titles, images, pricing, and keywords.

Try for Free
Rated 4.9/5 · 14-day free trial
Nova A/B testing dashboard showing keyword change event with before/after comparison of sales, conversion rate, and contribution margin across 30-day windows

How Amazon A/B testing works

Track and measure the impact of every change in four steps

1

Log your business actions

PPC change, keyword update, campaign budget increase, or any custom action you need to pilot your business

Create new event interface
Track price changes and promotions
Log campaign launches and changes
Record listing optimizations
2

See actions on your timeline

Events appear instantly on your performance timeline

Dashboard with events
Real-time sync across all dashboards
Visual timeline of all actions
Seamless integration with metrics
3

Track every move in one feed

See all your actions with performance impacts at a glance

Events feed with impacts
Complete history of all events
Quick performance impact indicators
Filter by event type or date
4

Compare before vs. after

Get data-driven insights on performance at ASIN, Parent ASIN, and account level

Before/after KPI analytics
Compare all KPIs before vs after
Statistical significance indicators
Customizable time periods
5

Act on what you learn

Know exactly which changes to roll back and which strategies to scale across your catalog.

Lower budget

Reduce spend on campaigns showing negative ROI

Pause campaign

Stop underperformers identified through event analysis

Update campaign

Refine targeting and bidding based on insights

Change keywords

Optimize keyword strategy based on conversion data

Adjust pricing

Fine-tune prices based on sales and margin performance

Replicate success

Scale winning strategies across your entire catalog

Why sellers need A/B testing

Every listing change is a hypothesis. Test it, measure it, scale what works.

01

Test main images & A+ content

Your main image is the first thing shoppers see. Test variations to boost CTR and conversion.

02

Optimize titles for A9

Test title variations to find what ranks better organically while maintaining conversions.

03

Validate PPC campaign changes

Log every ad adjustment. Track actual ROI impact before scaling winning strategies.

04

Test pricing & promotions

Find your optimal price point. Measure impact on units, revenue, and profit.

05

Improve BSR ranking

Track how listing changes affect your Best Seller Rank and category positioning.

06

Make data-driven decisions

Stop guessing which changes work. Track results over time to optimize with confidence.

Simple, transparent pricing

Start free. Scale when you're ready.

14-day free trial • No credit card required • Cancel anytime

Sellers & Brand Owners

Full analytics. All marketplaces.

Starting at$29/month
Start 14-day free trial
  • Profit & loss analytics
  • PPC Analytics
  • Custom breakdowns
  • Buy Box %
  • BSR Tracker
  • Returns Analytics
  • Consolidated Data Exports
  • Priority support
Enterprise & Agency

Unlimited accounts. Dedicated support.

Custom
  • Unlimited orders
  • Unlimited accounts
  • Unlimited team seats
  • Advanced User Management System
  • Client-first view
  • Dedicated account manager
  • Custom data exports
  • SLA guarantees