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- March 12, 2026: All seller accounts migrate to DD+7 disbursement schedule
- Funds held 7 days after delivery confirmation, not after order placement
- FBM sellers with 10-14 day shipping face 17-21+ day payout delays
- FBA sellers with fast Prime delivery may actually see faster payouts
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What's Happening
Amazon is changing how sellers get paid. The new DD+7 (Delivery Date + 7 days) reserve policy holds your funds for 7 full days after the customer receives their order. Not after you ship it. Not after the order is placed. After delivery confirmation. On Nova, the sellers in our cohort tend to see this hit P&L visibility first, before ad spend or inventory.
Previously, most sellers received payouts on a rolling 14-day cycle tied to order placement. Under DD+7, the clock doesn't even start until the buyer's package arrives. If your product takes 5 days to ship and Amazon holds funds for another 7 days post-delivery, you're looking at 12+ days from order to payout. For sellers using slower shipping methods, that gap can stretch to 21 days or more.
Amazon began quietly rolling this out to select accounts in late 2025. On March 12, 2026, every remaining seller account gets migrated. Seller Central forums are filled with concerns about the cash flow impact, especially for smaller businesses that reinvest revenue into inventory purchases.
Hold Period
7 Days
After delivery confirmation
Effective Delay
10-21+
Days from order to payout
Migration Date
Mar 12
All accounts affected
Key Dates & Deadlines
Initial Rollout Begins
Amazon started migrating select seller accounts to the DD+7 reserve policy
Full Migration Deadline
All remaining seller accounts move to DD+7 disbursement schedule
7-Day Hold After Delivery
Funds held for 7 calendar days after the customer receives the order
How DD+7 Changes Your Cash Flow
The math is straightforward but the impact is significant. Here's a comparison of the old vs new payout timing:
| Scenario | Old Schedule | DD+7 Schedule | Extra Days Waiting |
|---|---|---|---|
| 2-day Prime delivery | ~14 days | ~9 days | Faster |
| 5-day standard shipping | ~14 days | ~12 days | Similar |
| 10-day economy shipping | ~14 days | ~17 days | +3 days |
| 14-day slow ship / FBM | ~14 days | ~21 days | +7 days |
Pro Tip
Sellers using FBA with fast Prime delivery may actually see payouts sooner under DD+7. The policy hurts FBM sellers and those with longer shipping times the most. If you're using Seller Fulfilled Prime or standard FBM, this is your wake-up call to evaluate FBA.
Who Gets Hit Hardest
FBM Sellers (High Impact)
Fulfilled by Merchant sellers with standard or economy shipping face the longest delays. A 10-14 day shipping window plus 7-day hold means 17-21 days before seeing cash.
Seasonal Sellers (High Impact)
Sellers who invest heavily in inventory before peak seasons need fast cash recycling. DD+7 delays can create dangerous working capital gaps during ramp-up periods.
High-Volume Sellers (Medium Impact)
Sellers doing $100K+/month will notice the cash flow drag immediately. Even a few days of delay across thousands of orders adds up to significant capital tied up.
FBA Prime Sellers (Lower Impact)
If your products ship via FBA with 1-2 day Prime delivery, DD+7 actually works in your favor. Delivery + 7 days is shorter than the old 14-day rolling cycle.
What You Should Do Now
- 1.
Model Your New Cash Flow Timeline
Calculate your average delivery time and add 7 days. Compare that to your current payout cycle. If the gap is wider, you need to plan for extra working capital.
- 2.
Build a Cash Reserve Before March 12
Set aside 2-3 weeks of operating expenses as a buffer. The transition period will create a temporary payout gap while the new schedule phases in.
- 3.
Speed Up Your Shipping
Faster delivery means faster payouts under DD+7. Consider switching slow-ship SKUs to FBA or upgrading to faster carrier options to shorten the hold period.
- 4.
Explore Amazon Lending or a Credit Line
If the cash gap puts pressure on inventory purchases, a short-term credit line can bridge the difference. Amazon Lending, Intuit QuickBooks Capital, and traditional lines of credit are all options.
Sources
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Frequently Asked Questions
Common questions about this topic
Verified Sources
- EcommerceBytes: DD+7 Reserve Policy
- Seller Central Forums: DD+7 Discussion
- Riverbend Consulting: DD+7 Analysis
- Marketplace Pulse: Amazon disbursement reserve coverage
All information verified from official Amazon sources and trusted industry analysts as of publication date.
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