Claude
Gemini
ChatGPTQuick Summary
- •New Selection Program (2026) rules apply to every branded ASIN listed on or after July 30, 2026
- •ASINs enrolled under the prior program keep their existing benefit windows on already-listed units
- •Outer grandfathering cutoff is October 31, 2026: no legacy benefits accrue after that date
- •Coupon and Vine credit balances are use-it-or-lose-it against the Oct 31 ceiling
Nova surfaces every Amazon fee, refund, and margin shift in your live P&L, across 23 marketplaces. Open the live P&L
Frequently Asked Questions
Common questions about this topic
It is the outer cutoff for benefits earned under the prior New Selection Program. Sellers with ASINs enrolled before July 30, 2026 continue to accrue their referral-fee reductions, coupon and Vine credits, and storage and returns waivers on the ASIN’s original clock, but no legacy benefit accrues after October 31, 2026.
No. Any brand new ASIN listed on or after July 30, 2026 falls under the New Selection Program (2026) rate schedule from first inbound. Pre-July 30 ASINs stay under legacy rules until their benefit window ends or October 31, whichever comes first.
Coupon and Vine credit balances tied to legacy ASINs. They are use-it-or-lose-it against the Oct 31 ceiling. Sequence Prime Big Deal Days and Q4 launch pushes to consume the balance. If a new branded ASIN was going to list in August, bring it forward before July 30 to keep it under legacy rules.
PPC Land documented the grandfather rules on July 5, 2026 based on Amazon Seller Central program documentation. The July 30 launch date is confirmed in Amazon’s original New Selection Program (2026) rollout communication.
Verified Sources
All information verified from official Amazon sources and trusted industry analysts as of publication date.