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Search Query Performance Competitive Intelligence

Turn raw SQP data into competitive intelligence. See your real market share, spot conversion leaks, and find the keywords your competitors are winning.

See Beta Preview

Beta Q3 2026

Limited spots

No extra cost for Nova users

SQP Competitive Intelligence Dashboard showing market share and keyword analysis

You're making decisions without knowing where you stand

01

You don't know your real market share

Raw SQP data is noisy. You're optimizing against a market that doesn't exist.

02

Competitors see gaps you can't

Without competitive benchmarking, you're reacting to drops instead of preventing them.

03

You're spending on keywords that don't convert

Impressions without purchase share analysis means wasted ad budget.

Nova tells you what happened. Now see why.

Connect your internal performance to external market dynamics. Every decision grounded in competitive reality.

Market share tracking

Impression, click, and purchase share vs. the real addressable market.

Competitive gaps

Where competitors win clicks and purchases on keywords that should be yours.

Conversion leaks

Exact points where you lose shoppers: impression → click → cart → purchase.

From raw SQP data to decisions in seconds

01

Real market sizing

Isolates keywords where your product actually competes, eliminating noise.

02

Branded vs. generic split

Know how much traffic comes from brand loyalty vs. organic discovery.

03

Purchase share benchmarking

Track what percentage of buyers choose you over time.

04

Keyword battlefield mapping

See your strongholds and contested territory at a glance.

Three steps to competitive clarity

No spreadsheets. No manual exports. Just connect and go.

1

Connect your brand

SQP data flows automatically from your Amazon account. No uploads, no spreadsheets.

2

We define your battlefield

Our proprietary engine filters noise and isolates the keywords where you truly compete.

3

Get competitive clarity

See market share, conversion gaps, and growth opportunities updated monthly.

Answer the questions that actually matter

Stop guessing. Get data-driven answers to the questions that drive your Amazon strategy.

"Why did my sales drop last month?"

See if the market shrank, competitors took share, or your conversion declined on key queries.

"Where should I invest my next ad dollar?"

Find high-volume keywords where you have impressions but low purchase share.

"Which competitors are stealing my traffic?"

Track purchase share trends over time. Know exactly when a competitor started winning.

Your competitors already have this data. Do you?

Limited Beta seats. Every day without competitive intelligence is a day of missed revenue.

See Beta Preview

Beta program: Q3 2026

Loved by Amazon sellers worldwide

Verified 5-star reviews on Trustpilot and Reddit.

The P&L view captures everything Amazon-related

The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.

Yano profile

Yano

🇺🇸
Read on Reddit

Just go for it. You won't regret it

The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.

Josh Grillo profile

Josh Grillo

🇺🇸
Read on Trustpilot

Exactly the kind of tool e-commerce needed

Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.

Steve H profile

Steve H

🇬🇧
Read on Trustpilot

A great team to work with

We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.

Jessica Christensen profile

Jessica Christensen

🇺🇸
Read on Trustpilot

Nova is great

Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.

Alexandr Kachurovskyi profile

Alexandr Kachurovskyi

🇩🇪
Read on Trustpilot

Replaced hours of reporting with one dashboard

I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.

Jake Zaratsian profile

Jake Zaratsian

🇺🇸
Read on Trustpilot

Top notch customer support

The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.

Angelo Raymundo profile

Angelo Raymundo

🇵🇭
Read on Trustpilot

A dependable solution for Amazon sellers

We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.

Ashish Chaudhary

🇮🇳
Read on Trustpilot

A robust instrument with competitive pricing

After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.

Pavel Zadorozhnyi

🇪🇸
Read on Trustpilot

Highly recommended

Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.

Nimrod

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