Nova Analytics

Your true Amazon profit, down to the cent

All Amazon fees tracked automatically and refreshed hourly. 1 store or 200, our P&L captures every cost across every marketplace so you always know your real numbers.

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Nova P&L across multiple marketplaces with full fee breakdown, COGS and contribution margins

Built for detail-obsessed sellers

A P&L that leaves no stone unturned.

99.8% accuracy on every Amazon cost

200+ fee types tracked automatically. Most tools miss 20-30%. Nova catches them all.

Nova product-level fees breakdown showing individual Amazon fee lines
Every Amazon fee tracked day by day
99.8% Accuracy Guarantee

1 store or 200, one unified P&L

Consolidate every Seller Central account. Currencies and marketplaces normalized automatically.

Consolidated P&L across multiple Amazon Seller Central accounts
Unified P&L across multiple seller accounts
Enterprise Consolidation

From revenue to profit margin

The full waterfall in one view: Sales, COGS, CM1, Amazon Fees, CM2, Ads, CM3, Margin.

Nova high-level P&L dashboard showing the complete profit waterfall
The complete profit waterfall, across all your stores

COGS handled the way your accountant wants it

Period-based costs or FIFO batches per SKU, multi-currency, with the current unit cost surfaced everywhere a SKU shows up.

1. COGS inputs

Every SKU flagged Period-based or FIFO with current unit cost.

2. FIFO & period-based

Period costs and FIFO batches side by side, multi-currency.

Nova COGS inputs list per SKU with Period-based and FIFO badges
Master list of SKU costs, flagged by method

Adapt it to your workflow

Tag products, tweak calculation rules, add your own drivers.

1. Product tagging

Filter by brand, marketplace, or any custom tag. Save unlimited views.

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2. Calculation rules

Exclude fees, estimate FBM costs, spread monthly charges, choose your margin base.

3. Business drivers

ACoS, TACoS, conversion, returns, sessions: all in one view.

P&L broken down by custom product segments for granular profitability analysis
Broken down by custom product segments
MJ
Mathias J
Brand Manager
Switched from Sellerboard
"Switched from Sellerboard to Nova. The team built exactly what I needed: excluded inbound costs, business drivers inside the P&L, and product tagging to split two brands under one seller account. Saves me 1 hour a day, and the platform is fast. Highly recommend."

Master Your Amazon P&L

Explore in-depth guides to maximize your profitability

Amazon Profit Dashboard Setup Guide

Set up profit tracking in 30 minutes. Step-by-step guide covering COGS, connections, and quick wins.

Read Article

TACoS Explained: The Complete Guide for Amazon Sellers

Learn how TACoS (Total Advertising Cost of Sale) impacts your profitability and how to optimize it for sustainable growth.

Read Article

Contribution Margin Optimization Guide

Turn your CM1/CM2/CM3 data into profitable decisions with practical frameworks and strategies.

Read Article

Amazon P&L FAQ

Common questions about building a true profit & loss dashboard

Nova's P&L dashboard lets you add key business drivers like ACoS, TACoS, conversion rate, sessions, page views, and more. You can customize which metrics appear alongside your profit data.
Nova's profit calculations are 99.8% accurate, factoring in all 40+ Amazon fee types including FBA fees, referral fees, storage costs, PPC spend, returns, and reimbursements. Numbers are reconciled against Amazon Settlement Reports.
Nova refreshes your P&L data hourly, giving you near real-time visibility into your Amazon profitability across every marketplace you sell in.
Yes. Every Nova P&L can be drilled down to parent ASIN, child SKU, brand, category, or marketplace. You see net margin and contribution margin per SKU with allocated PPC and COGS, so you can identify the products that quietly lose money once all fees are applied.
Yes. You can upload COGS once or sync them from your accounting tool, plus add inbound, freight, and 3PL costs at the SKU or shipment level. Nova allocates them per unit sold so your profit reflects the true landed cost of each order.
Yes. Custom breakdowns and saved views let you build a separate P&L for each brand, client, or portfolio inside the same workspace. Agencies and aggregators use this to deliver client-ready P&Ls without juggling spreadsheets.
Yes. Nova supports 21 Amazon marketplaces with automatic currency conversion, so you can view a consolidated P&L across regions or drill into a single marketplace using the same fee logic.
Yes. Every P&L view exports to CSV or Excel and can sync to Google Sheets, Looker Studio, and BigQuery through Nova's data export. You keep the same calculation logic outside the dashboard with no manual reconciliation.
Spreadsheets go stale because Amazon updates fees quarterly, PPC costs change daily, and refunds land on a delay. Nova's P&L updates hourly from Seller Central, applies the latest fee schedules automatically, and stays reconciled to Settlement Reports so the numbers do not drift.
Sellers switching from Sellerboard cite Nova's faster refresh, cleaner P&L logic, configurable cost rules, and better multi-account or multi-brand support as the main reasons they made the move. Nova also lets you build custom breakdowns and saved views that go beyond a fixed P&L template.

Simple, transparent pricing

Start free. Scale when you're ready.

14-day free trial • No credit card required • Cancel anytime

Sellers & Brand Owners

Full analytics. All marketplaces.

Starting at$29/month
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  • Profit & loss analytics
  • PPC Analytics
  • Custom breakdowns
  • Buy Box %
  • BSR Tracker
  • Returns Analytics
  • Consolidated Data Exports
  • Priority support
Enterprise & Agency

Unlimited accounts. Dedicated support.

Custom
  • Unlimited orders
  • Unlimited accounts
  • Unlimited team seats
  • Advanced User Management System
  • Client-first view
  • Dedicated account manager
  • Custom data exports
  • SLA guarantees