Same raw depth, none of the formula maintenance. From $29 a month.
The most accurate dataset on the market
Profit analytics to the cent, at SKU level, across all your marketplaces.
Refreshed in near real time
That is the edge. Nova answers on today's numbers, not last week's export.
Lowest token consumption per request
Pre-computed metrics and structured tables keep every call frugal, so your Claude bill stays low.
Available across all AI assistants
Claude, ChatGPT, Gemini and any MCP-ready assistant. No limit to what you can ask.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
🇺🇸Every row is checked against Gorilla ROI's own public pages. Parity where it exists, and the rows where Gorilla ROI is the better choice are marked as such.
| Capability | Gorilla ROI | |
|---|---|---|
| MCP for AI assistantsNova | Nova MCP exposes the full model: P&L to the cent, PPC campaigns and keywords, SQP, listing health, BSR and inventory, pre-computed so Claude, ChatGPT or Gemini answer in one low-token call | Not documented publicly |
| Data refreshNova | Hourly refresh across P&L, PPC and inventory | Scheduled refresh of spreadsheet functions |
| Interface and daily UXNova | One cockpit: portfolio KPIs, SKU table, filters and the P&L in a single view | Google Sheets, with the dashboard you build yourself |
| Support and feature requestsNova | Direct access to the team, a public roadmap sellers vote on, features shipped weekly | Support and templates documented, no public roadmap |
| Profit depthNova | Unit-level P&L, 40+ fee types, refunds, removals and liquidations as their own lines, ready on day one | Raw data in cells, the profit model is yours to build and maintain |
| Time to first answerNova | Connect Amazon and read the P&L the same day | Depends how long your spreadsheet takes to build |
| Listing health monitoringNova | Listing Health Scanner flags buy box loss, suppressions and content gaps per ASIN | Not documented publicly |
| Published entry priceNova | From $29/mo, 14-day trial, no card, extra Seller Central accounts $29 each | Plans published from $99/mo monthly, or $74/mo billed annually, with order overages |
| Spreadsheet and BI outputTie | Scheduled exports to Sheets, Excel, BigQuery and Snowflake | Native Google Sheets functions, data lands directly in cells |
| Free trialGorilla ROI | 14 days, no credit card | 30-day free trial, no credit card as published on the pricing page |
| Fully custom cell-level modellingGorilla ROI | Custom breakdowns and tags, but the P&L model is Nova's | Any formula you can write in a spreadsheet |
Connect your Amazon accounts, import your COGS and compare both tools on your own numbers. No credit card, cancel any time.
One data model behind the P&L, advertising, inventory and listing health, across all 21 Amazon marketplaces.
Run both tools in parallel during the trial. Nothing to uninstall, nothing to break.
OAuth into Seller Central and Amazon Ads. About 5 minutes per account, read-only access, nothing changes on Amazon's side.
Upload your cost of goods as a CSV, once, usually straight out of the sheet you already maintain. Nova applies it across 24 months of backfilled history.
Keep Gorilla ROI running while Nova backfills 24 months of history. Compare the numbers against a real settlement statement before you decide anything.
They talk about Nova
Not every seller needs to switch. These are the operating profiles where Nova pays for itself fast.
Multi-brand sellers
Multi-account operators
Operations-heavy sellers
Gorilla ROI is a Google Sheets add-on. Custom functions pull Amazon sales, inventory, advertising and financial data straight into spreadsheet cells on a refresh schedule, so sellers can build their own reports without exporting anything by hand.
Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
Unlimited accounts. Dedicated support.
The honest answers to the questions sellers ask before switching.
Start a 14-day free trial, no credit card. Keep your current tool running and switch only if the numbers earn it.
