Nova does one thing completely: the profit truth behind every product you sell.
490 key data points
Most accurate data model
Refreshed in near real time
Lowest token consumption
Available across all AI assistants
Verified 5-star reviews on Trustpilot and Reddit.
“Nova has become a core part of how we run our Amazon agency. Data Share puts clean, structured Amazon data straight into our own stack, so we no longer maintain those pipelines ourselves. The hourly updates mean we spot changes during the day instead of managing accounts on yesterday's data.”
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
IN“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
ES“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
US“Nova has made tracking our Amazon profit and performance so much easier. The near real-time data updates mean we're not stuck working off yesterday's numbers, and it's saved us a lot of manual spreadsheet work. Support has been quick and helpful whenever we've had questions.”
Mark Fleming
PT“We partnered with Nova for our agency's performance reporting and it has been excellent. The platform is comprehensive and sophisticated without being overcomplicated, and we appreciate how accurate and transparent the underlying data sources are. Questions get answered quickly, even for custom requests.”
Daniel Richman
Every row is checked against SellerApp's own public pages. Parity where it exists, and the rows where SellerApp is the better choice are marked as such.
| Capability | SellerApp | |
|---|---|---|
| MCP for AI assistantsNova | Nova MCP exposes the full model: P&L to the cent, PPC campaigns and keywords, SQP, listing health, BSR and inventory, pre-computed so Claude, ChatGPT or Gemini answer in one low-token call | Not documented publicly |
| Data refreshNova | Hourly refresh across P&L, PPC and inventory | Refresh cadence not documented publicly |
| Interface and daily UXNova | One cockpit: portfolio KPIs, SKU table, filters and the P&L in a single view | Analytics split across advertising, research and profit modules |
| Support and feature requestsNova | Direct access to the team, a public roadmap sellers vote on, features shipped weekly | Support plus managed services, no public roadmap documented |
| Profit depthNova | Unit-level P&L, 40+ fee types, refunds, removals and liquidations | Profit dashboards alongside advertising analytics |
| Custom breakdownsNova | Group the P&L by brand, category, lifecycle or your own tags | Not documented publicly |
| Warehouse and BI exportsNova | Scheduled exports to Sheets, Excel, BigQuery and Snowflake | Not documented publicly |
| Published entry priceNova | From $29/mo, 14-day trial, no card | Freemium $0, Pro $99/mo, Smart $149/mo published on their pricing page |
| Listing health monitoringTie | Listing Health Scanner across the catalog | Listing quality tooling included |
| Multi-account consolidationTie | Portfolio workspaces, up to 330+ Seller Central accounts | Agency and multi-account support offered |
| Automated bid and campaign managementSellerApp | Not offered, Nova reports spend rather than managing it | Advertising automation is a core product |
| Keyword and product researchSellerApp | Own catalog only, including SQP for your ASINs | Research and keyword tooling included |
| Managed servicesSellerApp | Software only, plus onboarding support | Managed services available |
Connect your Amazon accounts, import your COGS and compare both tools on your own numbers. No credit card, cancel any time.
One data model behind the P&L, advertising, inventory and listing health, across all 23 Amazon marketplaces.
Run both tools in parallel during the trial. Nothing to uninstall, nothing to break.
OAuth into Seller Central and Amazon Ads. About 5 minutes per account, read-only access, nothing changes on Amazon's side.
Upload your cost of goods as a CSV, once. Nova applies it across 24 months of backfilled history, period by period.
Keep SellerApp running while Nova backfills 24 months of history. Compare the numbers against a real settlement statement before you decide anything.
They talk about Nova
Not every seller needs to switch. These are the operating profiles where Nova pays for itself fast.
Multi-brand sellers
Multi-account operators
Operations-heavy sellers
SellerApp is an Amazon seller platform covering product and keyword research, listing optimization, advertising automation and analytics, with managed services available on top. It positions itself around advertising performance and growth for brands and agencies.
14-day trial • No credit card required • Cancel anytime
Unlimited accounts. Dedicated support.
The honest answers to the questions sellers ask before switching.
Explore in-depth guides to get the most from this feature
Twelve Amazon P&L trackers compared side by side, with strengths, gaps and best-fit profiles.
Set up profit tracking in 30 minutes, covering COGS, connections and the first quick wins.
Step-by-step migration playbook covering OAuth, COGS imports, parallel runs and historical backfill.
Explore other tools that complement your Amazon selling strategy
Analyze PPC spend, ACoS, and advertising ROI at the product level
Track profit trends over time across your entire portfolio
Keep the research suite, add the profit layer: unit-level P&L, product-level ad spend and portfolio consolidation
Why operators switch from Sellerboard to Nova: hourly data, Custom Breakdowns, A/B Event Tracker, multi-account workspaces
Start a 14-day free trial, no credit card. Keep your current tool running and switch only if the numbers earn it.
