Every Amazon metric Nova tracks
311 data points across sales, profitability, PPC campaigns and keywords, search query performance, fees, refunds, listing health, and your own cost inputs.
Connect your Amazon data to your favourite AI assistant
Search 311 Amazon metrics
Can't find what you need?
Compare metrics and see what "good" looks like
Every Amazon seller asks the same two questions: how does this metric compare to that one, and what's a healthy benchmark? Deep-dive pages, worked examples, and category benchmarks below.
Metric comparisons
Benchmarks: what is a good...
More benchmark pages rolling out weekly. Missing one you'd like to see? Tell us.
Frequently asked questions
How many Amazon metrics does Nova track?
Nova tracks 311 data points across sales, profitability, PPC campaigns, ad groups and keywords, search query performance (SQP), fees, refunds, listing health, and your own cost inputs. All refreshed continuously from Seller Central, SP-API, and the Ads API.
Which categories are covered?
Sales and orders, profitability, PPC and advertising, organic search, buy box, inventory, fees and reimbursements, refunds, subscribe and save, listing health, and your own cost inputs (COGS, freight, 3PL, and more).
Is the metrics coverage free to browse?
Yes, browse and search the full library freely. Pulling live data into your own dashboard requires a Nova account (14-day free trial, no card).
How often are metrics refreshed?
Metrics are refreshed continuously from the Amazon Selling Partner API, Advertising API, Brand Analytics, and Seller Central business reports.
Pull every Amazon metric into one dashboard
Nova fetches these 311 metrics from Seller Central, SP-API, and the Ads API. Refreshed continuously, ready to query.