Advertising
Amazon opens Streaming TV ads to all sellers via self-service platform. Reach 175M+ viewers on Prime Video, Freevee, and Twitch. CPM starting at $8-15 with no minimum budget.
Dec 4, 2025 · 3 min read · 600 words
Updated December 4, 2025
All information verified from official Amazon sources and trusted industry analysts as of publication date.
Amazon has opened Streaming TV ads to all sellers through a self-service platform in the Amazon Ads console. Previously restricted to managed-service advertisers with $50,000+ budgets, any Brand Registry seller can now run TV commercials on Prime Video, Freevee, Twitch, and Fire TV channels with no minimum spend required.
This democratization of TV advertising gives Amazon sellers access to 175+ million monthly viewers for brand building at CPMs ranging from $8-15, significantly lower than traditional TV advertising rates.
$0
Start with any budget
$8-15
Based on targeting options
175M+
Monthly viewers
Early beta participants report 32% brand awareness lift and 24% increase in branded searches within 30 days of campaign launch. Direct-to-detail-page attribution shows 15-20% of viewers visiting product pages within 7 days of ad exposure.
| Platform | Monthly Viewers | Content Type | Ad Format |
|---|---|---|---|
| Prime Video | 115M+ | Movies, series, originals | 15-30 sec spots |
| Freevee | 40M+ | Free ad-supported movies/shows | 15-30 sec spots |
| Twitch | 35M+ | Gaming, live streams | 15-30 sec pre-roll |
| Fire TV Channels | 50M+ | News, sports, entertainment | 15-30 sec spots |
Note: Viewer numbers overlap across platforms. Unique reach is estimated at 175M+ monthly active viewers across Amazon's streaming properties.
Unlike traditional TV, Amazon Streaming TV uses shopping behavior data for targeting. You can reach audiences based on what they browse, buy, and search for on Amazon.
Amazon rejects creatives with unsubstantiated claims, competitor mentions by name, excessive text overlays, or audio levels exceeding specifications. Plan 3-5 business days for creative review.
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