What are Amazon Streaming TV ads?

Amazon Streaming TV ads are video commercials (15-30 seconds) that run on Prime Video, Freevee, Twitch, and Fire TV channels. They reach 175+ million monthly viewers and use Amazon's shopping data for precise targeting.

How much do Amazon Streaming TV ads cost?

There is no minimum spend required. CPMs range from $8-15 depending on targeting options. A $500-1,000 test budget can deliver 50,000-100,000 impressions for initial learnings.

Who can run Amazon Streaming TV ads?

Any seller enrolled in Amazon Brand Registry can access self-service Streaming TV ads through the Amazon Ads console. Previously, this was restricted to managed-service advertisers with $50,000+ budgets.

What targeting options are available?

Targeting includes in-market audiences (people shopping your category), lifestyle segments, purchase history, and competitor conquesting. Amazon's first-party shopping data enables precise audience targeting.

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Update

Advertising

Amazon Streaming TV Ads Now Self-Service for All Sellers

Matthieu

December 4, 2025

4 min

Summarize with AI

CTO at Nova Analytics

Matthieu oversees product development at Nova Analytics, creating innovative tools that help Amazon sellers make smarter, data-driven decisions to grow their business.

Quick Summary

•Streaming TV ads now self-service for all sellers via Amazon Ads console
•No minimum spend required; CPM ranges $8-15 depending on targeting
•Reach 175M+ monthly viewers across Prime Video, Freevee, Twitch, and Fire TV
•Beta results show 32% brand awareness lift and 24% increase in branded searches

Nova surfaces every Amazon fee, refund, and margin shift in your live P&L, across 23 marketplaces. Check the SKU-level breakdown

What's Happening

Amazon has opened Streaming TV ads to all sellers through a self-service platform in the Amazon Ads console. Previously restricted to managed-service advertisers with $50,000+ budgets, any Brand Registry seller can now run TV commercials on Prime Video, Freevee, Twitch, and Fire TV channels with no minimum spend required.

This democratization of TV advertising gives Amazon sellers access to 175+ million monthly viewers for brand building at CPMs ranging from $8-15, significantly lower than traditional TV advertising rates.

Key Features of Self-Service Streaming TV

No Minimum Spend

Start with any budget

CPM Range

$8-15

Based on targeting options

Audience Reach

175M+

Monthly viewers

Beta Results Are Promising

Early beta participants report 32% brand awareness lift and 24% increase in branded searches within 30 days of campaign launch. Direct-to-detail-page attribution shows 15-20% of viewers visiting product pages within 7 days of ad exposure.

Available Platforms and Reach

Platform	Monthly Viewers	Content Type	Ad Format
Prime Video	115M+	Movies, series, originals	15-30 sec spots
Freevee	40M+	Free ad-supported movies/shows	15-30 sec spots
Twitch	35M+	Gaming, live streams	15-30 sec pre-roll
Fire TV Channels	50M+	News, sports, entertainment	15-30 sec spots

Note: Viewer numbers overlap across platforms. Unique reach is estimated at 175M+ monthly active viewers across Amazon's streaming properties.

Targeting Options

Amazon's First-Party Data Advantage

Unlike traditional TV, Amazon Streaming TV uses shopping behavior data for targeting. You can reach audiences based on what they browse, buy, and search for on Amazon.

In-market audiences: People actively shopping your category
Lifestyle segments: Fitness enthusiasts, pet owners, home chefs
Purchase history: Buyers of complementary products
Competitor conquesting: Viewers of competing brand pages

Creative Requirements

Video Specifications

Duration: 15 seconds or 30 seconds
Resolution: 1920x1080 (1080p HD) minimum
Aspect ratio: 16:9
File format: MP4 or MOV
File size: under 500MB
Audio: Stereo, -24 LUFS integrated loudness

Common Rejection Reasons

Amazon rejects creatives with unsubstantiated claims, competitor mentions by name, excessive text overlays, or audio levels exceeding specifications. Plan 3-5 business days for creative review.

What You Should Do Now

1.
Create Video Creative: Develop a 15-second brand video. Focus on product benefits and emotional connection. You can repurpose existing social video with minor adjustments for TV specs.
2.
Set a Test Budget: Start with $500-1,000 to test audience response. At $10 CPM, this delivers 50,000-100,000 impressions for initial learnings.
3.
Define Your Audience: Use in-market audiences for your category. Layer lifestyle and purchase behavior targeting for precision without over-restricting reach.
4.
Track Brand Metrics: Set up branded keyword tracking in Sponsored Products to measure branded search lift post-campaign. Monitor brand term performance in your advertising reports.

Verified Sources

Amazon Advertising - Streaming TV

All information verified from official Amazon sources and trusted industry analysts as of publication date.

Deep Dive: Related Guides

For more comprehensive analysis on these topics:

→ Advanced Amazon PPC Strategies: Smarter Spending for 2026

Advanced Amazon PPC strategies for experienced sellers in 2026. Master query-level optimization, dayparting, placement bidding, and portfolio management to improve ROAS by 25-40%.

→ Amazon DSP guide 2026: minimum spend, setup, benchmarks

Amazon DSP from scratch: minimum spend requirements, self-serve vs managed, audience targeting setup, and ROAS benchmarks by category. Updated for 2026 campaign structure.

What's Happening

Key Features of Self-Service Streaming TV

No Minimum Spend

Start with any budget

CPM Range

$8-15

Based on targeting options

Audience Reach

175M+

Monthly viewers

Beta Results Are Promising

Available Platforms and Reach

Platform	Monthly Viewers	Content Type	Ad Format
Prime Video	115M+	Movies, series, originals	15-30 sec spots
Freevee	40M+	Free ad-supported movies/shows	15-30 sec spots
Twitch	35M+	Gaming, live streams	15-30 sec pre-roll
Fire TV Channels	50M+	News, sports, entertainment	15-30 sec spots

Note: Viewer numbers overlap across platforms. Unique reach is estimated at 175M+ monthly active viewers across Amazon's streaming properties.

Targeting Options

Amazon's First-Party Data Advantage

Unlike traditional TV, Amazon Streaming TV uses shopping behavior data for targeting. You can reach audiences based on what they browse, buy, and search for on Amazon.

In-market audiences: People actively shopping your category
Lifestyle segments: Fitness enthusiasts, pet owners, home chefs
Purchase history: Buyers of complementary products
Competitor conquesting: Viewers of competing brand pages

Creative Requirements

Video Specifications

Duration: 15 seconds or 30 seconds
Resolution: 1920x1080 (1080p HD) minimum
Aspect ratio: 16:9
File format: MP4 or MOV
File size: under 500MB
Audio: Stereo, -24 LUFS integrated loudness

Common Rejection Reasons

Amazon rejects creatives with unsubstantiated claims, competitor mentions by name, excessive text overlays, or audio levels exceeding specifications. Plan 3-5 business days for creative review.

What You Should Do Now

Create Video Creative: Develop a 15-second brand video. Focus on product benefits and emotional connection. You can repurpose existing social video with minor adjustments for TV specs.

Set a Test Budget: Start with $500-1,000 to test audience response. At $10 CPM, this delivers 50,000-100,000 impressions for initial learnings.

Define Your Audience: Use in-market audiences for your category. Layer lifestyle and purchase behavior targeting for precision without over-restricting reach.

Track Brand Metrics: Set up branded keyword tracking in Sponsored Products to measure branded search lift post-campaign. Monitor brand term performance in your advertising reports.

Quick Summary

What's Happening

Key Features of Self-Service Streaming TV

No Minimum Spend

CPM Range

Audience Reach

Beta Results Are Promising

Available Platforms and Reach

Targeting Options

Amazon's First-Party Data Advantage

Creative Requirements

Video Specifications

Common Rejection Reasons

What You Should Do Now

Verified Sources

Deep Dive: Related Guides

Ask Claude about your Amazon data

Ask Claude about your Amazon data

What's Happening

Key Features of Self-Service Streaming TV

No Minimum Spend

CPM Range

Audience Reach

Beta Results Are Promising

Available Platforms and Reach

Targeting Options

Amazon's First-Party Data Advantage

Creative Requirements

Video Specifications

Common Rejection Reasons

What You Should Do Now

Frequently Asked Questions

What are Amazon Streaming TV ads?

How much do Amazon Streaming TV ads cost?

Who can run Amazon Streaming TV ads?

What targeting options are available?

Frequently Asked Questions

What are Amazon Streaming TV ads?

How much do Amazon Streaming TV ads cost?

Who can run Amazon Streaming TV ads?

What targeting options are available?