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Nova Analytics

How much history does Nova load when you connect?

A trial loads the last 3 months of orders, fees and returns. A paid plan extends that to 2 years. Some sources go less far back because Amazon keeps them for a shorter time, and a few start on the day you connect.

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Checked against Nova's code on October 29, 2026

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What does each plan load?

DataTrialPaid plan
Orders, fees, refunds, reimbursements, returns3 months2 years
Sales and traffic by date12 months12 months
Sessions and conversion by SKUFrom connectionFrom connection, plus the 60 days before
Advertising: Sponsored Products and Display, search terms2 months2 months
Advertising: Sponsored Brands60 days60 days
Search Query Performance13 months and 13 weeks13 months and 13 weeks
Reviews2 years2 years
Storage and long-term storage fees12 months12 months
Subscribe & Save12 months12 months
Inbound shipments540 days540 days

History counts back from the day it loads. When a trial becomes a paid plan, Nova loads the rest of the 2 years in the background.

Which limits come from Amazon?

  • Sponsored Brands: Amazon serves the last 60 days only.
  • Search terms: Amazon keeps about 65 days.
  • Inbound shipments: Amazon keeps 540 days.
  • Inventory levels and listing content: Amazon serves the current state, not past states. Nova keeps every reading from the day you connect, so your stock history and catalogue changelog grow from there.

Can I load older advertising history?

Yes, up to about 15 months. The Amazon Ads console exports campaign and advertised-product spend by month, and we load those files into your account. The imported spend shows in the P&L, the Cockpit and the MCP. Campaign-level PPC views, keywords and search terms start from your connection.

Vendor Central (1P)

DataHistory
Sales, traffic and inventory analytics2 years
Remittances24 months
Purchase orders, invoices12 months
Shipments6 months

Ask your AI

From which date does Nova hold my orders, my ad spend and my sessions, for each account?
  • Refresh timesWhen each Amazon data source reaches Nova, from live orders in seconds to monthly storage fees, and why recent days can still change.
  • Data sourcesThe Amazon APIs and reports Nova reads for Seller Central, Amazon Ads and Vendor Central, and the inputs you add yourself.
  • Connect Seller CentralWho can connect a Seller Central account, which region to pick, what happens on Amazon's consent page, how long the first load takes and how to re-authorize.

Something missing or unclear? Write to contact@novadata.io. New to Nova? Start a free trial.