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How often does Nova refresh your Amazon data?

Orders reach Nova about 20 seconds after the sale. Today's Sponsored Products and Sponsored Display spend arrives within the hour, at the pace Amazon publishes it. Fees and the orders report refresh every hour; other sources follow Amazon's own publishing cycle, from every few hours to monthly.

Checked against Nova's code on October 29, 2026

All docs

When does each source refresh?

All times are UTC.

Sales and fees

DataRefreshNotes
Orders and units (live)About 20 secondsAmazon order notifications. Amounts are estimated from the SKU's latest price until the orders report confirms them.
Orders reportEvery hourThe record of order amounts. A daily catch-up at 13:00 re-reads the last day.
Fees, refunds, reimbursementsEvery hourFinances API transactions.
Sessions and conversionDaily, 04:30 and 05:30Data Kiosk Sales and Traffic, by date and by SKU.
SKU economicsDaily, 06:50Data Kiosk.
Storage feesDaily from the 5th to the 20thAmazon charges them monthly. Long-term storage fees: daily from the 18th.

Advertising

DataRefreshNotes
Sponsored Products and Display spend, todayWithin the hourAmazon Marketing Stream: an hour's first figures 20 to 40 minutes after it starts, then every 15 minutes.
Sponsored Products and Display, by dayDaily, 09:40 and 10:20Re-reads the last 8 days.
Sponsored Brands spend, keywords and targetsEvery 2 hours
Sponsored Products targetingEvery 2 hours
Search terms3 times a day02:45, 10:45, 18:45.
Placements3 times a day
Budget usageEvery hour
Impression shareDailyA rolling 30-day value from Amazon.
DSPDaily, 10:00

Inventory, catalogue and customers

DataRefreshNotes
FBA and AWD inventoryEvery 8 hours
ListingsEvery hourFull merchant listings report daily.
Buy Box and offersEvery hourProducts at stake hourly, the full selection at 10:15.
Catalogue (titles, images, attributes)Every hourChanged pages hourly, every active ASIN at 07:50.
Inbound shipmentsDaily, 01:30
Returns and removalsDaily
Reviews and ratingDaily
Subscribe & SaveDaily
Search Query PerformanceAs Amazon publishes each week and month

Vendor Central (1P)

DataRefresh
Real-time sales, traffic and inventoryEvery hour
Sales and inventory reportsDaily
Purchase orders, invoices, remittances, shipmentsDaily
ForecastWeekly, Thursday

How soon does a refreshed source show in Nova?

Nova rebuilds its tables every hour, as soon as the orders and fees land. A source that lands between two rebuilds appears at the next one. Live orders and today's ad spend skip the rebuild: they reach the app, the MCP and Data Share within seconds to minutes.

Why can yesterday's figures still change?

Amazon revises recent data after the fact: it removes invalid clicks from ad spend, attributes late sales to ads, and adjusts fees. Nova re-reads to catch it:

  • Ad reports: the last 8 days every day, the last 30 days every Sunday.
  • Orders: by last update, so a cancellation or a change lands at the next hourly read.

Expect ad figures to move for about 14 days, and sales and fee figures for about 60 days: late refunds, released funds and restated fees.

Ask your AI

Which Nova data sources refreshed in the last hour for my account, and when is today's ad spend complete?
  • History depthHow many months of each Amazon data source Nova loads on a trial and on a paid plan, and which limits come from Amazon.
  • Data sourcesThe Amazon APIs and reports Nova reads for Seller Central, Amazon Ads and Vendor Central, and the inputs you add yourself.
  • Time zonesWhich time zone Nova uses to count a day for each Amazon marketplace, how ad days differ, and how your dashboard decides which day is today.

Something missing or unclear? Write to contact@novadata.io. New to Nova? Start a free trial.