Shopify Opens Native B2B to Every Paid Plan in April 2026

Quick Summary

Shopify opened its full native B2B suite to every paid plan on April 2, 2026, ending Shopify Plus exclusivity
Company profiles, customer-specific catalogs, net payment terms, and B2B checkout are now available from $39/month
B2B already influences roughly 30% of Shopify GMV; the move accelerates wholesale adoption among small and mid-market brands
Amazon brands gain a low-cost wholesale channel, but mixing B2B and DTC orders distorts blended margin without a clean reporting split

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April 2, 2026: Shopify just opened its full native B2B suite to every paid plan. The wholesale wall that gated $2,000-per-month Plus customers is gone, and any DTC store can now run a B2B catalog from the same backend. We treat shifts like this as a leading indicator for ad-spend re-allocation, not a lagging one.

What Changed

Native B2B inside Shopify (company profiles, customer-specific catalogs, net payment terms, volume pricing, B2B checkout) was a Shopify Plus exclusive for years. As of April 2, 2026, every paid plan (Basic, Shopify, Advanced) has access to the same B2B engine, with feature parity on catalogs, pricing rules, and customer accounts.

Shopify framed the move as removing the friction between DTC and wholesale. In practice, it kills the workaround economy of B2B apps that filled the gap below Plus, and it gives multi-channel sellers a wholesale lever without a five-figure annual upgrade.

Why It Matters

Previous Plus floor

$2,000/mo

Required to access native B2B

New entry point

$39/mo

Basic plan now includes B2B

B2B share of merchants

~30%

Of Shopify GMV is now B2B-influenced

Why Amazon sellers should care

Most Amazon brands already run a Shopify DTC site. Adding a wholesale arm on the same store unlocks a second revenue line (retailers, resellers, corporate gifting) without standing up new infrastructure. Combined with Walmart Marketplace incentives and Amazon's 2026 fee increases, channel diversification just got cheaper.

What's Now Included On Every Plan

Company profiles and locations

Multiple buyers per company, multiple ship-to addresses, role-based permissions.

Customer-specific catalogs and price lists

Restrict products and assign volume or tier pricing per company, not per coupon code.

Net payment terms

Net 15, 30, 60, or 90, plus deposit and partial payment flows native at checkout.

B2B checkout and quote management

Draft orders, quotes, and PO uploads handled inside Shopify admin instead of email threads.

The Watch-Out

B2B and DTC commingling makes reporting harder

Running wholesale and retail orders through one storefront mixes order economics. Net 60 invoices, deposit payments, and tiered B2B pricing distort blended margin if you only track total revenue. Sellers should split B2B and DTC at the report layer from day one.

What To Do This Week

1.
Audit your current B2B workarounds
List every B2B app, manual discount code, and email-based quote process. Most can be retired in favor of native flows.
2.
Map a wholesale catalog
Pick 10-30 SKUs that make sense for retailers (case packs, bulk units, no fragile items). Set tiered pricing on them inside Shopify B2B.
3.
Separate DTC and B2B in your P&L
Tag B2B orders so blended margin doesn't hide unprofitable wholesale terms. Nova's P&L analytics Handles per-channel breakdowns natively across Amazon, Shopify, and other channels.

How Nova Helps

As Amazon sellers add a Shopify B2B revenue line, the question becomes: which channel actually drives margin after fees, payment terms, and ad spend? Nova unifies Amazon plus off-Amazon channels into a single P&L, with custom breakdowns by channel, customer type, and SKU so wholesale wins don't mask DTC drag.

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Frequently Asked Questions

Common questions about this topic

On April 2, 2026, Shopify opened its native B2B suite (company profiles, customer-specific catalogs, net payment terms, volume pricing, and B2B checkout) to every paid plan. Previously these features required Shopify Plus at roughly $2,000 per month.

Basic, Shopify, and Advanced plans all include the same B2B engine as Plus, with feature parity on catalogs, pricing rules, and customer accounts. Entry pricing is around $39 per month on Basic.

Most Amazon brands already run a Shopify DTC store. Adding wholesale on the same store unlocks a second revenue line (retailers, resellers, corporate gifting) without new infrastructure. Combined with Walmart Marketplace incentives and rising Amazon fees in 2026, channel diversification just got cheaper.

Running B2B and DTC through one storefront mixes order economics. Net 60 invoices, deposit payments, and tiered B2B pricing distort blended margin if you only track total revenue. Split B2B and DTC at the report layer from day one.

Company profiles with multiple buyers, customer-specific catalogs and price lists, net payment terms (Net 15, 30, 60, 90), deposit and partial payments, draft orders, quotes, and PO uploads, plus a dedicated B2B checkout flow.

Verified Sources

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