Group products by brand, see P&L per brand, and track portfolio performance over time. Nova's Custom Breakdowns give multi-brand operators the intelligence Seller Central doesn't.
Rated 4.6/5 onTrustpilot
Seller Central shows product-level data. It doesn't aggregate by brand. Without brand-level analytics, you're managing a portfolio one ASIN at a time.
No brand-level P&L in Seller Central. You see product-by-product numbers but can't roll them up to see which brand drives profit and which drains it. Managing 5+ brands this way is impractical.
Portfolio decisions based on revenue, not margins. Without brand-level cost breakdowns, you invest in brands that look big on top-line but lose money after fees, COGS, and ad spend are factored in.
No lifecycle segmentation. You can't separate new launches from mature products from declining SKUs. Every brand has a different product mix, and without lifecycle tagging, you misread performance trends.
Manual reporting for stakeholders. Brand managers spend hours building brand-level reports in spreadsheets. Every week, same export-pivot-format cycle. That's time you should spend on strategy.
Create brand segments, see P&L per brand, and track portfolio performance over time. No spreadsheets required.
Sales, margins, TACoS, and ACoS per brand in one sortable view.
Full waterfall P&L filtered by brand with revenue, fees, and COGS.
Spot which brand or SKU is driving portfolio-level changes.
Switch between brands instantly. See portfolio health at a glance.
Group by brand, lifecycle stage, category, or any custom attribute.
Pin your brand breakdowns. No weekly spreadsheet exports needed.
∞
Create unlimited brand, category, and lifecycle segments.
99.8%
Verified against Amazon Settlement Reports.
23
All Amazon regions. Automatic currency conversion.
Connect your account and create brand segments in minutes. See P&L per brand, track lifecycle performance, and stop managing your portfolio one ASIN at a time. Free 14-day trial.
Start Free TrialAmazon Brand Analytics shows search data. Nova shows profitability. Different tools, different answers.
| Capability | Amazon Brand Analytics | Spreadsheets | Nova |
|---|---|---|---|
| P&L per brand | Not available | Manual calculation | Automatic, per-brand waterfall |
| Custom brand segments | Not available | Pivot tables | Unlimited custom breakdowns |
| Lifecycle segmentation | Not available | Manual tagging | Built-in lifecycle stages |
| Brand performance trends | Search term trends only | Manual charting | Daily, weekly, monthly trends |
| Fee breakdown per brand | Not available | Export and calculate | 40+ fee types per brand |
| Multi-brand comparison | Not available | Separate sheets | Side-by-side dashboard |
| Search term analytics | Yes | Not available | Via SQP integration |
| PPC connected to brand P&L | Not available | Manual merge | Automatic, per-brand |
| Multi-marketplace | Per-marketplace only | Separate sheets | 21 marketplaces unified |
| Real-time updates | Weekly delay | Manual export | hourly refresh |
From zero to brand-level analytics in under 10 minutes. No spreadsheets, no manual tagging.
Link your Seller Central account through Amazon's official SP-API. Nova pulls orders, fees, ad data, and product catalog automatically. Takes under 2 minutes.
Use Custom Breakdowns to group products by brand, lifecycle stage, or any custom attribute. The breakdown drawer lets you build segments in seconds with drag-and-drop tagging.
See P&L, daily trends, and performance drivers at the brand level. Compare brands side by side. Identify which brands drive profit and which need attention.
They talk about Nova
From brand managers tracking portfolio health to agencies reporting per-client performance.
$50K - $300K/mo
$500K+/mo
$1M+/mo managed
Nova connects brand analytics to your entire Amazon stack. Explore our Custom Breakdowns, P&L Analytics, and Multi-Account Analytics for complete portfolio intelligence. Track per-brand performance across regions with marketplace analytics, or zoom out one level with category analytics to see margin per product category.
An Amazon brand analytics tool lets you analyze your business at the brand level instead of product by product. You group ASINs into brand segments and see P&L, margins, trends, and performance metrics rolled up to each brand. This is essential for operators managing multiple brands on Amazon.
Amazon's own Brand Analytics (ABA) is a different tool. ABA shows search term frequency, demographics, and market basket data. It doesn't show profitability. You can't see which brand is driving margin and which is losing money after fees and ad spend. That's the gap a brand analytics tool like Nova fills.
Nova uses Custom Breakdowns to create brand segments. Once set up, every dashboard (P&L, Day-to-Day, Performance Drivers) automatically aggregates data at the brand level. You compare brands side by side, track lifecycle stages within each brand, and make portfolio decisions based on profitability. Not revenue. Profitability.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
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Unlimited accounts. Dedicated support.
Everything you need to know about brand-level analytics with Nova.
Explore in-depth guides to get the most from this feature
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Manage multiple Amazon accounts and brands from one dashboard
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Join 3,000+ Amazon operators who use Nova for brand-level analytics. Create brand segments, see P&L per brand, and track portfolio performance. Start in 5 minutes.
