Brand-Level Analytics for Your Amazon Portfolio
Group products by brand, see P&L per brand, and track portfolio performance over time. Nova's Custom Breakdowns give multi-brand operators the intelligence Seller Central doesn't.
Why brand managers can't see portfolio performance
Seller Central shows product-level data. It doesn't aggregate by brand. Without brand-level analytics, you're managing a portfolio one ASIN at a time.
No brand-level P&L in Seller Central
No brand-level P&L in Seller Central. You see product-by-product numbers but can't roll them up to see which brand drives profit and which drains it. Managing 5+ brands this way is impractical.
Portfolio decisions based on revenue
Portfolio decisions based on revenue, not margins. Without brand-level cost breakdowns, you invest in brands that look big on top-line but lose money after fees, COGS, and ad spend are factored in.
No lifecycle segmentation
No lifecycle segmentation. You can't separate new launches from mature products from declining SKUs. Every brand has a different product mix, and without lifecycle tagging, you misread performance trends.
Manual reporting for stakeholders
Manual reporting for stakeholders. Brand managers spend hours building brand-level reports in spreadsheets. Every week, same export-pivot-format cycle. That's time you should spend on strategy.
See Nova in action
Create brand segments, see P&L per brand, and track portfolio performance over time. No spreadsheets required.
Brand Comparison Table
Sales, margins, TACoS, and ACoS per brand in one sortable view.
P&L Per Brand
Full waterfall P&L filtered by brand with revenue, fees, and COGS.
Performance Drivers
Spot which brand or SKU is driving portfolio-level changes.
Multi-Brand Portfolio
Switch between brands instantly. See portfolio health at a glance.
Custom Segmentation
Group by brand, lifecycle stage, category, or any custom attribute.
Saved Brand Views
Pin your brand breakdowns. No weekly spreadsheet exports needed.
∞
Custom Segments
Create unlimited brand, category, and lifecycle segments.
99.8%
P&L Accuracy
Verified against Amazon Settlement Reports.
23
Marketplaces
All Amazon regions. Automatic currency conversion.
See Your Portfolio at the Brand Level
Connect your account and create brand segments in minutes. See P&L per brand, track lifecycle performance, and stop managing your portfolio one ASIN at a time. Free 14-day trial.
Start Free TrialNova vs Amazon Brand Analytics vs Spreadsheets
Amazon Brand Analytics shows search data. Nova shows profitability. Different tools, different answers.
| Capability | Amazon Brand Analytics | Spreadsheets | Nova |
|---|---|---|---|
| P&L per brand | Not available | Manual calculation | Automatic, per-brand waterfall |
| Custom brand segments | Not available | Pivot tables | Unlimited custom breakdowns |
| Lifecycle segmentation | Not available | Manual tagging | Built-in lifecycle stages |
| Brand performance trends | Search term trends only | Manual charting | Daily, weekly, monthly trends |
| Fee breakdown per brand | Not available | Export and calculate | 40+ fee types per brand |
| Multi-brand comparison | Not available | Separate sheets | Side-by-side dashboard |
| Search term analytics | Yes | Not available | Via SQP integration |
| PPC connected to brand P&L | Not available | Manual merge | Automatic, per-brand |
| Multi-marketplace | Per-marketplace only | Separate sheets | 21 marketplaces unified |
| Real-time updates | Weekly delay | Manual export | hourly refresh |
How it works
From zero to brand-level analytics in under 10 minutes. No spreadsheets, no manual tagging.
Connect Your Amazon Account
Link your Seller Central account through Amazon's official SP-API. Nova pulls orders, fees, ad data, and product catalog automatically. Takes under 2 minutes.
Create Brand Segments
Use Custom Breakdowns to group products by brand, lifecycle stage, or any custom attribute. The breakdown drawer lets you build segments in seconds with drag-and-drop tagging.
Analyze Brand Performance
See P&L, daily trends, and performance drivers at the brand level. Compare brands side by side. Identify which brands drive profit and which need attention.
They talk about Nova
Who uses brand analytics?
From brand managers tracking portfolio health to agencies reporting per-client performance.
$50K - $300K/mo
Brand Managers
- See P&L per brand instead of per product
- Track brand health with lifecycle segmentation
- Compare brand performance over time
- Report to leadership with brand-level dashboards
$500K+/mo
Aggregators
- Evaluate acquisition targets with brand-level P&L
- Track post-acquisition brand performance
- Compare brand margins across portfolio
- Multi-marketplace brand analytics unified
$1M+/mo managed
Agencies
- Per-client brand analytics with one dashboard
- Automated brand-level reporting for clients
- Compare brand strategies across accounts
- Manage 100+ brands from a single view
Nova connects brand analytics to your entire Amazon stack. Explore our Custom Breakdowns, P&L Analytics, and Multi-Account Analytics for complete portfolio intelligence. Track per-brand performance across regions with marketplace analytics, or zoom out one level with category analytics to see margin per product category.
What Is an Amazon Brand Analytics Tool?
An Amazon brand analytics tool lets you analyze your business at the brand level instead of product by product. You group ASINs into brand segments and see P&L, margins, trends, and performance metrics rolled up to each brand. This is essential for operators managing multiple brands on Amazon.
Amazon's own Brand Analytics (ABA) is a different tool. ABA shows search term frequency, demographics, and market basket data. It doesn't show profitability. You can't see which brand is driving margin and which is losing money after fees and ad spend. That's the gap a brand analytics tool like Nova fills.
Nova uses Custom Breakdowns to create brand segments. Once set up, every dashboard (P&L, Day-to-Day, Performance Drivers) automatically aggregates data at the brand level. You compare brands side by side, track lifecycle stages within each brand, and make portfolio decisions based on profitability. Not revenue. Profitability.
Why Sellers Choose Nova for Brand Analytics
"We manage 8 brands across 3 marketplaces. Before Nova, we had no idea which brands were actually profitable. Custom Breakdowns showed us two brands were underwater after ad spend."
Portfolio Manager, Consumer Goods
8 brands, 400+ SKUs, $600K/month
"Reporting to our board used to take 2 days of spreadsheet work per brand. Now we pull up Nova's brand-level P&L and it's done. Saved our team 15 hours per week."
Head of E-commerce, Aggregator
12 brands across US and EU
Simple, transparent pricing
Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
- Profit & loss analytics
- PPC Analytics
- Custom breakdowns
- Buy Box %
- BSR Tracker
- Returns Analytics
- Consolidated Data Exports
- Priority support
Unlimited accounts. Dedicated support.
- Unlimited orders
- Unlimited accounts
- Unlimited team seats
- Advanced User Management System
- Client-first view
- Dedicated account manager
- Custom data exports
- SLA guarantees
Amazon Brand Analytics Tool: Frequently Asked Questions
Everything you need to know about brand-level analytics with Nova.
Learn More About Brand Analytics on Amazon
Explore in-depth guides to get the most from this feature
Amazon Portfolio Segmentation Guide
How to segment your Amazon catalog by brand, lifecycle, and category for better decision-making.
Amazon Brand Management: Complete Strategy Guide
Strategies for managing multi-brand portfolios on Amazon with data-driven decision-making.
Best Amazon FBA Analytics Tools 2026
Compare the top analytics platforms for Amazon sellers and brand managers in 2026.
Amazon P&L Analytics: Complete Guide
How to build accurate profit and loss statements for your Amazon business by brand and product.
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Stop Managing Your Portfolio One ASIN at a Time
Join 2,000+ Amazon operators who use Nova for brand-level analytics. Create brand segments, see P&L per brand, and track portfolio performance. Start in 5 minutes.