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Built for agencies and aggregators who need portfolio-wide visibility without the manual stitching. Per-client P&L, cross-account comparisons, and consolidated roll-ups. Natively.
Managing 10+ Amazon accounts with spreadsheets doesn't scale. Here's where it falls apart.
Takes 20+ hours monthly. By the time reports are ready, the data is two weeks old and every decision is based on outdated numbers.
Comparing client performance means downloading, normalizing, and merging data from dozens of separate exports every single week.
A unified P&L requires tracking 40+ fee types per account, per marketplace. Manual tracking gets messy fast and errors compound.
Without roll-up views, you can't spot which clients are growing, stalling, or declining across your entire book of business.
From portfolio roll-ups to per-client deep dives. Every account, every metric, one platform.
Consolidated revenue, profit, and ad spend across all accounts.
Individual profit and loss statements for every account.
Compare client performance side by side.
Spot which accounts drive growth and which need attention.
Tag and group accounts by industry, size, or strategy.
Every account's data normalized across all Amazon regions.
See all clients at a glance with key performance indicators
100+
No performance degradation at scale. Unlimited accounts.
99.8%
Per-account accuracy verified against Settlement Reports.
21
Every account, every region, normalized and unified.
Stop stitching spreadsheets from 50 accounts. Nova consolidates everything natively. Per-client P&L, portfolio roll-ups, and performance drivers. Automatically.
Start Free TrialThree approaches to multi-account management. Only one scales past 10 accounts.
| Capability | Seller Central | Spreadsheets | Nova |
|---|---|---|---|
| Portfolio roll-up | No (per account) | Hours per month | Automatic, real-time |
| Per-client P&L | Separate login each | Manual compilation | One click per client |
| Cross-account comparison | Not possible | Complex merging | Side-by-side, instant |
| Accounts supported | One at a time | Practical limit ~10 | 100+ natively |
| Fee accuracy | ~8 fee types | 5-10 (manual) | 40+ per account |
| Currency normalization | No | Manual conversion | Automatic |
| Team permissions | Account-level login | Shared spreadsheets | Role-based access |
| Performance alerts | No | No | Per-account, automatic |
| Data freshness | Login each account | Weekly/monthly | Daily updates |
| Monthly time investment | 2-3 min × accounts | 20-40 hours | Zero (after setup) |
From scattered accounts to unified portfolio intelligence.
Link each Seller Central account via SP-API. Under 5 minutes per account. We offer concierge onboarding for large portfolios.
Nova automatically generates per-client P&L, portfolio roll-ups, and cross-account comparisons. No manual data merging.
Spot underperforming accounts, track portfolio trends, and share client-specific dashboards with your team. All automated.
They talk about Nova
Built for operators managing multiple Amazon businesses. From boutique agencies to global aggregators.
5-20 accounts
20-100 accounts
100+ accounts
Multi-account analytics works alongside all Nova tools. See our Seller Accounting, Brand Analytics, FBA Reporting, and Seller Dashboard.
Amazon multi-account analytics is a platform capability that lets agencies, aggregators, and large brand operators consolidate data from multiple Seller Central accounts into a single unified view. Instead of managing each account in isolation, you get portfolio-wide visibility with per-client drill-downs.
The key challenge with multi-account management is data normalization. Each account may operate in different marketplaces, with different fee structures, currencies, and product categories. A proper multi-account platform handles all of this automatically, giving you apples-to-apples comparisons across your entire portfolio. Operators running multiple product lines often pair this with category analytics to compare margin by category, not just by account.
Nova's multi-account analytics supports 100+ Seller Central accounts natively. Each account gets its own P&L with all 40+ Amazon fee types tracked automatically. Portfolio-level roll-ups aggregate across all accounts, and custom grouping lets you slice data by industry, size, strategy, or any other dimension.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
🇺🇸Start free. Scale when you're ready.
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Unlimited accounts. Dedicated support.
Everything agencies and aggregators need to know about multi-account analytics.
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