Shopify Payments rolls out B2B Net Terms vs Resolve and Behalf

What's happening

On June 21, 2026, Ecommerce Times reported that Shopify Payments is extending into native B2B net terms, putting it head-to-head with Resolve and Behalf on the financing side of the B2B checkout. Merchants on the Plus and B2B tiers can now offer Net 30, Net 60, and Net 90 directly at checkout, with Shopify underwriting the receivable and paying the merchant on settlement.

Underwriting risk and reconciliation are exactly the friction points that have kept most DTC brands away from a serious B2B push. Bundling them into the existing Shopify Payments rail is a real competitive move and a clear signal that Shopify wants the B2B GMV that historically sat with Faire and dedicated B2B platforms.

Why it matters for Amazon brands

For Amazon-first brands, B2B has always looked attractive on paper and brutal in practice. Net-terms underwriting, collections, and dunning are not where DTC operators want to spend a CFO's time. Shopify absorbing that operational load shifts the question from "do we want B2B revenue" to "do we want to run a parallel B2B channel on Shopify Plus."

The honest read is not whether a B2B channel grows top line. It is whether B2B contribution per order is meaningfully higher than the equivalent Amazon order on the same SKU, after accounting for net-terms cost, the Shopify Payments fee uplift, and the operational overhead of fulfilling 6 to 24 units instead of 1.

What you should do now

1. 1.

   Quantify your real Amazon wholesale leakage

   Most brands underestimate how much of their Amazon revenue is already de facto wholesale via resellers buying single units to flip. Pull the unauthorised-seller list and the order-size distribution on your hero ASINs before pricing a Shopify B2B channel.

2. 2.

   Re-model contribution at B2B order sizes

   A 12-unit B2B order at a 25 percent wholesale discount with Net 60 terms is not automatically better than the same 12 units sold one at a time on Amazon. Use Nova's FBA Cockpit to get an honest per-unit contribution baseline before discounting.

3. 3.

   Pick the 10 SKUs with the best B2B economics

   B2B does not need the full catalogue. The 10 SKUs with the highest per-unit contribution, slowest sell-through, and lowest return rate are usually the right starter set. Nova's winners and losers view surfaces them in one view.

4. 4.

   Read every B2B order against the Amazon comparable

   The decision to keep or kill a B2B channel is the same decision as any other ad budget: does it add contribution after every cost. Keep the Amazon SKU-level P&L next to the Shopify B2B report and read them weekly.

How Nova helps

Nova gives brand managers a daily, SKU-level contribution view on the Amazon side of the business across every marketplace it supports. That is the honest comparable for any Shopify B2B test: a real, fee-loaded Amazon contribution number, refreshed daily.