When did Walmart+ launch in Canada?

June 4, 2026. It is the first international market for Walmart+ since its 2020 launch in the United States.

Does this hurt Amazon.ca in the short term?

Modestly. Amazon.ca remains the dominant Canadian marketplace. The medium-term signal matters more: Walmart is exporting its US loyalty flywheel internationally, which broadens the demand base for Walmart Marketplace over time.

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Operations

Walmart+ Launches in Canada in First International Push

Q: How much does Walmart+ Canada cost?

CA$8.97 per month or CA$89.97 per year. It includes unlimited delivery with no order minimum, free shipping on eligible online orders, and Crave video streaming.

Max

June 4, 2026

5 min

Summarize with AI

COO at Nova Analytics

Max leads operations at Nova Analytics, helping Amazon sellers optimize their business performance through data-driven insights and strategic automation.

Quick Summary

•Walmart+ launched in Canada on June 4, 2026 at CA$8.97/month or CA$89.97/year, the first international market since 2020 US debut
•Includes unlimited delivery with no order minimum, free shipping on eligible online orders, and Crave video streaming
•About CA$1/month cheaper than Amazon Prime Canada; modest near-term impact on Amazon.ca, larger strategic signal on Walmart Marketplace internationalization
•For Amazon brand owners: pull a clean Amazon.ca per-SKU baseline now, identify 10 SKUs likely to travel cross-border, treat Walmart Canada as a 2027 commitment question

Nova surfaces every Amazon fee, refund, and margin shift in your live P&L, across 23 marketplaces. Explore the live P&L

What's happening

On June 4, 2026, Walmart Canada launched Walmart+ in Canada, the first time the program has shipped outside the United States since its 2020 US debut. The Canadian plan is priced at CA$8.97 per month or CA$89.97 per year and bundles unlimited delivery with no order minimum, free shipping on eligible online orders, and Crave video streaming. The price undercuts Amazon Prime Canada by about CA$1 per month.

The launch is positioned as Walmart's first international test of its loyalty flywheel, the same engine Walmart has used to defend share against Amazon in the US over the past five years. Walmart+ membership is the foundation that ties the retail, advertising, and third-party marketplace pieces together; landing it in Canada signals that Walmart's marketplace ambition is no longer US-only.

Key Dates & Deadlines

2020

Walmart+ launches in the United States

Amazon Prime competitor; US-only until 2026

Jun 4, 2026

Walmart+ launches in Canada

First international market; CA$8.97/month with unlimited delivery and Crave streaming

Why it matters for Amazon brand owners

Walmart Marketplace is the most credible secondary channel for North American Amazon sellers in 2026, with Walmart Marketplace already on track for $150 billion in FY26 GMV and seller growth accelerating. A loyalty membership in Canada slowly broadens the demand base for that marketplace, and any seller who has been waiting for a real reason to test Walmart cross-border now has a sharper one.

The near-term impact on Amazon is modest. Amazon.ca remains the dominant Canadian marketplace, and Walmart+ on its own does not change that. The medium-term impact is the strategic signal: Walmart is exporting its US playbook, and brand managers and aggregators planning a multi-marketplace 2026-2027 should factor Walmart Canada into channel planning rather than treating it as background noise.

What to do in the next 90 days

1.
Pull a clean Amazon.ca baseline per top SKU
Before testing Walmart Canada, know your Canadian Amazon economics cold. Per-SKU P&L on the .ca marketplace gives you the comparison anchor for whatever Walmart pricing or unit data you collect later.
2.
Identify the 10 SKUs most likely to travel
Cross-border listings work for some SKU profiles and break for others. Products with strong velocity on Amazon.ca, low return rates, and a price point that survives currency and freight conversion are the candidates. Use winners and losers on Amazon.ca to surface them.
3.
Treat Walmart Canada as a 2027 question, not a today panic
Walmart+ Canada needs to scale subscriber count, build third-party seller density, and earn merchandising trust before it materially moves Canadian e-commerce share. Run the planning exercise this quarter; commit budget next year once the signal is real.

How Nova helps

Nova supports Amazon.ca alongside the other 20 Amazon marketplaces it covers, with per-SKU P&L and editable cost inputs so a Canadian seller running cross-border can benchmark Amazon.ca economics before testing any new channel. Aggregators and brand managers watching marketplace expansion can isolate Canadian performance and judge the marginal cost of opening a new channel against a known base.

Verified Sources

All information verified from official Amazon sources and trusted industry analysts as of publication date.

What's happening

Why it matters for Amazon brand owners

What to do in the next 90 days

Pull a clean Amazon.ca baseline per top SKU

Before testing Walmart Canada, know your Canadian Amazon economics cold. Per-SKU P&L on the .ca marketplace gives you the comparison anchor for whatever Walmart pricing or unit data you collect later.

Identify the 10 SKUs most likely to travel

Cross-border listings work for some SKU profiles and break for others. Products with strong velocity on Amazon.ca, low return rates, and a price point that survives currency and freight conversion are the candidates. Use winners and losers on Amazon.ca to surface them.

Treat Walmart Canada as a 2027 question, not a today panic

Walmart+ Canada needs to scale subscriber count, build third-party seller density, and earn merchandising trust before it materially moves Canadian e-commerce share. Run the planning exercise this quarter; commit budget next year once the signal is real.

How Nova helps

Walmart+ Launches in Canada in First International Push

Quick Summary

What's happening

Key Dates & Deadlines

Why it matters for Amazon brand owners

What to do in the next 90 days

How Nova helps

Verified Sources

Ask Claude about your Amazon data

Ask Claude about your Amazon data

What's happening

Key Dates & Deadlines

Why it matters for Amazon brand owners

What to do in the next 90 days

How Nova helps

Frequently Asked Questions

When did Walmart+ launch in Canada?

How much does Walmart+ Canada cost?

Does this hurt Amazon.ca in the short term?

Frequently Asked Questions

When did Walmart+ launch in Canada?

How much does Walmart+ Canada cost?

Does this hurt Amazon.ca in the short term?