All docs
How do I add another Amazon account or region to Nova?
Open Settings › Organization › Amazon connections and click Connect an Amazon account. Pick the region, click Seller Central or Vendor Central, and approve Nova on Amazon's page. Only an Admin of your Nova organization can do this. Roles are explained in Roles and permissions.
Checked against Nova's code on November 9, 2026
I connected the US. How do I add Canada or Mexico?
You have nothing to add. A Seller Central connection covers every marketplace of its region where the account sells: Nova reads the list Amazon gives for the account, so Canada, Mexico and Brazil come with a North America connection. The regions and their marketplaces are listed in Connect Seller Central.
I connected Europe. How do I add the US?
Connect again and pick North America. Each region is a separate connection and a separate line in Amazon connections.
Amazon India
Pick Europe. Amazon serves India through its Europe region.
Seller Central or Vendor Central?
| You | Click |
|---|---|
| Sell to Amazon's customers and Amazon pays you after its fees (3P) | Seller Central |
| Sell to Amazon, which sends you purchase orders and resells your products (1P) | Vendor Central |
A Vendor Central connection covers one country. See Connect Vendor Central.
How long until the data appears?
The line shows Syncing data, then Active. Nova emails you when the account is connected, and again when it is ready, usually within a day. On a paid plan the new account gets 2 years of history, like your others; on a trial, 3 months. See History depth.
Amazon says "You must be the primary user of a Professional selling account"
This is Amazon refusing the login you signed in with. Nova has received nothing. Two fixes:
- Ask the account's primary user to set Selling Partner Appstore to View & Edit for your login, in Seller Central, Settings, User Permissions. On Vendor Central, the permission is the API integration one. Then connect again.
- Let the owner connect it. Click Ask the owner to connect, choose Seller / Vendor Central, add the owner's email if you want Nova to send it, and click Create link. The owner connects from the link with no Nova login, and the account lands in your organization. The link works for 7 days, closes 24 hours after the first connection, and is shown only once.
Amazon also refuses apps on an Individual selling plan, whoever signs in.
Common mistakes
| You see | Why | Fix |
|---|---|---|
| No Organization section in Settings | You are a Member | Ask an Admin to connect, or to make you Admin |
| The wrong account got connected | Amazon links the account signed in on your browser | Switch account in Amazon first, then connect |
| "Amazon authorized the connection but is denying access to this account's data" | Set on Amazon's side | Check the Professional plan, a valid card on file and Account Health, then connect again |
| "connected to another Nova organization" | The account belongs to another Nova organization | Write to us in the chat |
| "Re-authorize it with the Vendor Central button" (or Seller Central) | You used the other programme's button | Use the button named in the message |
Ask your AI
List my Amazon accounts with their region, whether each is Seller Central or Vendor Central, its status, and the marketplaces it sells on.
Something missing or unclear? Write to contact@novadata.io. New to Nova? Start a free trial.