MyRealProfit

Pricing starts at From $47/mo

MyRealProfit (MRP) is an Amazon analytics platform aimed at CPG and durable-goods brands that want accurate profit reporting alongside market and advertising insights, without moving to an enterprise-tier suite. It connects to Seller Central and rebuilds each order's net profit by reconciling FBA fees, referral fees, storage, refunds, reimbursements, PPC spend, and cost of goods at the SKU level. The Core plan covers the profit fundamentals: Profit Dashboard, Profit Calculator, Traffic Analytics, and FBA Inventory. The Advanced plan adds a full CPG-oriented Profit & Loss, Plan vs Actual, SQP Market Share & Funnel, LTV & Subscriptions, My Brand vs Competitors, Advertising Analytics, Keyword Frequency Trends, Refunds Analytics, and more granular FBA inventory views. The Advanced Custom plan opens up report customization and dedicated customization hours for teams that want tailored KPIs and workflows. MRP's strengths are fee accuracy, breadth of CPG-relevant analytics (SQP, LTV, subscriptions, competitor share) at mid-market pricing, and a clear P&L that reads the way a finance team would build it. Fee reconciliation is granular enough to catch weight and dimension changes, storage tiers, long-term storage, and reimbursement adjustments. Pricing starts at $47/mo on Core (5 seller accounts, +$50 per next 10) with a variable +$10 per $100K/mo in sales, a 21-day free trial with no credit card, and fixed-price options for annual or $2M+/mo brands. It is intentionally lighter in a few areas: full agency-style multi-account consoles, deep PPC campaign management (versus analytics), and arbitrary segmentation across very large brand portfolios are more limited than in enterprise platforms. Sellers running very large multi-brand agency operations or advanced ad optimization workflows typically pair MRP with a dedicated PPC tool or graduate to a heavier analytics platform as they scale.