eBay's Q1 2026: GMV grows 18% in marketplace resurgence

eBay reported Q1 2026 revenue of $3.1 billion (up 19% YoY as-reported, 17% FX-neutral) and gross merchandise volume of $22.2 billion (up 18% as-reported, 14% FX-neutral). Non-GAAP EPS was $1.66, beating consensus by $0.08. Non-GAAP operating margin held at 29.4% and the company returned $639 million to shareholders in the quarter.

Three things: Focus Categories (refurbished, sneakers, trading cards, luxury handbags, parts and accessories) outpacing the rest of the catalog, expansion of Promoted Listings and the new ad surfaces, and the Depop integration adding incremental GMV in resale-friendly demographics.

Category-dependent. For refurbished, sneakers, trading cards or pre-owned luxury catalogs, eBay is now the highest-velocity test channel. For new-condition consumer staples, Walmart Marketplace remains the stronger diversification target. Sequence the test by category, not by gut feel.

No. Nova does not currently integrate with eBay. It covers Amazon (SP-API across 23 marketplaces) and Walmart, where it pulls analysis-ready feeds on an 15-minute refresh cadence. The article above describes how Nova handles the same class of cross-marketplace reporting problem on the platforms it does cover.