Amazon Business Reports That Show Profit, Not Just Revenue
Seller Central shows what you sell. Nova shows what you keep. Build custom reports with 70+ metrics, save your views, and get automated P&L with 40+ fee breakdowns. Business reports built for profit, not vanity metrics.
Why Amazon business reports from Seller Central fall short
Revenue isn't profit. Seller Central reports show what you sell but hide what Amazon takes. You need reports that show what you actually keep.
Seller Central reports show revenue without
Seller Central reports show revenue without true cost breakdowns. Referral fees, FBA fees, storage, returns, and ad spend aren't in one view. You export, merge, and calculate in spreadsheets just to see if you made money.
No per-product profit in Seller Central
No per-product profit in Seller Central. You see aggregate sales but can't tell which products make money and which lose it after all fees. Scaling a losing product costs more than knowing sooner.
Reports aren't customizable
Reports aren't customizable. You can't choose which KPIs to display, save filtered views, or group by brand. Every time you need a specific report, you start from scratch with exports.
Weekly reporting takes hours
Weekly reporting takes hours. Download from Seller Central, merge with ad data, add COGS, format for stakeholders. By the time the report is done, the data is stale and decisions are late.
See Nova in action
Automated P&L reports, fee breakdowns per product, custom KPIs, and saved views. No more spreadsheet gymnastics.
Reporting Builder
Pick from 70+ metrics to build exactly the report you need.
Saved Views
Save your filter, column, and grouping settings. Reload instantly anytime.
Automated P&L Reports
Per-product P&L with revenue, 40+ fees, COGS, and profit in one view.
Fee Breakdown Reports
See every Amazon fee type per SKU: referral, FBA, storage, returns, and more.
Brand-Level Reports
Group by brand or category with Custom Breakdowns for portfolio reporting.
Multi-Marketplace Reports
Unified reports across 21 marketplaces with automatic currency conversion.
40+
Fee Types in Reports
Every Amazon fee broken down per product in your P&L.
70+
Custom KPIs
Choose exactly which metrics appear in your reports.
21
Marketplaces
Unified reporting across all Amazon regions.
Replace Spreadsheet Reports in 5 Minutes
Connect your Seller Central account and see automated P&L reports with all fee breakdowns per product. Save your views, choose your KPIs, and stop exporting. Free 14-day trial.
Start Free TrialNova vs Seller Central vs Manual Reports
Three approaches to Amazon business reporting. Only one shows profit per product automatically.
| Capability | Seller Central | Spreadsheets | Nova |
|---|---|---|---|
| Per-product P&L | Not available | Manual calculation | Automated, real-time |
| Fee breakdown per SKU | Aggregate totals only | Export and parse | 40+ fees per product |
| Custom KPI columns | Fixed columns | Manual setup | 70+ selectable metrics |
| Saved report views | Not available | Separate files | One-click saved views |
| Brand-level grouping | Not available | Pivot tables | Custom Breakdowns |
| PPC in reports | Separate console | Manual merge | Integrated automatically |
| COGS in reports | Not available | Manual entry | Per-SKU COGS tracking |
| Multi-marketplace | One marketplace | Separate sheets | 21 marketplaces unified |
| Data freshness | 24-48 hour delay | Weekly exports | Hourly refresh |
| Accuracy vs Settlement | Estimate | ~75-85% | 99.8% |
How it works
From zero to automated business reports in 5 minutes. No downloads, no spreadsheets, no formatting.
Connect Your Amazon Account
Link your Seller Central account through Amazon's official SP-API. Nova pulls orders, fees, returns, ad data, and COGS automatically. Takes under 2 minutes.
Configure Your Reports
Choose your KPI columns, set date ranges, group by brand or category, and apply filters. Save the view for instant access. Build the exact report you need.
See Profit, Not Just Revenue
Your reports show per-product P&L with all 40+ fee types, COGS, and ad spend deducted. Updated every 30 minutes. Export as CSV when needed.
They talk about Nova
Who needs better Amazon business reports?
From solo sellers tired of spreadsheets to agencies delivering client reports at scale.
$10K - $200K/mo
FBA Sellers
- See per-product profit without spreadsheets
- Track all 40+ Amazon fees automatically
- Custom KPI columns for your business
- Replace weekly export-and-format cycles
$100K - $500K/mo
Brand Managers
- Brand-level P&L reports via Custom Breakdowns
- Saved views for weekly stakeholder reporting
- Multi-marketplace reports with currency conversion
- Performance trends over custom date ranges
$500K+/mo
Agencies & Operators
- Per-client reporting across 100+ accounts
- Automated reports that replace manual builds
- Custom KPI views per client or brand
- Export-ready reports for client presentations
Nova connects reporting to your entire analytics stack. Explore our P&L Analytics, Reporting Builder, and Custom Analytics for complete reporting flexibility. Build brand-level reports with Custom Breakdowns.
What Are Amazon Business Reports?
Amazon business reports are the dashboards and data exports sellers use to understand their business performance. Seller Central provides basic reports showing orders, units, and revenue. But these reports don't show true profit. They don't break down all 40+ fee types per product, don't include COGS or ad spend, and don't let you customize which metrics you see.
The gap between "what I sold" and "what I kept" is where most sellers lose money without realizing it. A product showing $50K in monthly revenue might only deliver $2K in profit after Amazon takes referral fees, FBA fulfillment fees, storage costs, return processing fees, and advertising costs. Without per-product P&L reports, you can't tell the winners from the losers.
Nova replaces manual reporting with automated, profit-based business reports. Every product shows revenue, all fee categories, COGS, ad spend, and contribution margin. You choose your KPI columns, save your views, and group by brand or category. Reports refresh every 30 minutes. That's how you run an Amazon business on data instead of gut feel.
Why Sellers Choose Nova for Business Reports
"I used to spend 4 hours every Monday building my weekly report in Google Sheets. Now I open Nova, click my saved view, and the data is there. It's always current, always accurate."
FBA Seller, Health & Beauty
95 SKUs, $160K/month revenue
"Our clients expect weekly performance reports. Before Nova, each report took 45 minutes to build. Now we pull up per-client saved views and export. We manage 30 clients and save 20+ hours per week."
Amazon Agency Owner
30 client accounts, $4M/month managed
Simple, transparent pricing
Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
- Profit & loss analytics
- PPC Analytics
- Custom breakdowns
- Buy Box %
- BSR Tracker
- Returns Analytics
- Consolidated Data Exports
- Priority support
Unlimited accounts. Dedicated support.
- Unlimited orders
- Unlimited accounts
- Unlimited team seats
- Advanced User Management System
- Client-first view
- Dedicated account manager
- Custom data exports
- SLA guarantees
Amazon Business Reports: Frequently Asked Questions
Everything you need to know about Nova's reporting capabilities for Amazon sellers.
Learn More About Amazon Reporting
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Stop Exporting. Start Seeing Profit.
Join 2,000+ Amazon sellers who replaced spreadsheet reports with Nova's automated P&L dashboards. See per-product profit, save your views, and make faster decisions. Start in 5 minutes.