Multi-Touch Attribution Revenue
Essential Amazon seller metric for profitability
Revenue attributed across multiple touchpoints in customer journey (first-touch, last-touch, linear, time-decay models).
Data Source
Internal Analytics + Amazon Data
Update Frequency
Weekly
Measurement Units
Currency
Available at: Brand, Campaign
Multi-Touch Attribution Revenue is measured in Currency and reported through Internal Analytics + Amazon Data. Data is typically updated weekly.
Note:
Requires combining data across SP, SB, SD, DSP. Reveals true customer journey complexity beyond last-click attribution.
- Expert consultation
- Custom data solutions
- Tailored analytics setup
- Data availability check
Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
Interested in This Metric?
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