MCPNova MCP for Claude goes live in
The bridge that gives Claude context on your reconciled Amazon data.
All Your Amazon Ad Data. One Dashboard. Connected to Profit.
Stop jumping between Campaign Manager tabs. Nova consolidates Sponsored Products, Brands, and Display data and connects every dollar of ad spend to your actual product margins.
Need product-level PPC analytics?
This dashboard shows the campaign-level view. For SKU and Parent ASIN ad-spend analytics, see Nova's Amazon PPC tool.
Why Amazon's Campaign Manager isn't enough
Ad metrics without profit context are meaningless. Here's what sellers miss every day.
A 20% ACoS looks great until
A 20% ACoS looks great until you realize product margin is 18%. Without connecting ad spend to all costs, you celebrate campaigns that actually lose money on every single sale.
Sponsored Products
Sponsored Products, Brands, and Display live in separate tabs. Aggregating total ad spend per product means manual downloads, VLOOKUP formulas, and hours of spreadsheet work weekly.
Campaign Manager shows campaign metrics
Campaign Manager shows campaign metrics, not product metrics. You can't see total ad spend per ASIN across all campaign types without exporting and merging data manually.
Organic and PPC sales get lumped
Organic and PPC sales get lumped together in revenue reports. Without separating the two, you can't tell if ads drive incremental sales or just cannibalize your existing organic traffic.
See Nova in action
From high-level ad spend to product-level PPC profitability. Every ad dollar accounted for.
Unified Ad View
Sponsored Products, Brands, and Display in one place.
Product-Level PPC
See total ad spend and profitability per Parent ASIN.
TACoS Tracking
Total advertising cost of sales connected to real revenue.
Category Breakdown
Ad performance broken down by product category or tag.
Period Comparison
Compare PPC metrics period-over-period to spot trends.
21 Marketplaces
Compare ad performance across every Amazon region.
3
Ad Types Unified
Sponsored Products, Brands, and Display in one view.
99.8%
P&L Accuracy
Ad spend verified against actual Amazon charges.
21
Marketplaces
Compare ad performance across every Amazon region.
See If Your Ads Actually Make Money
Connect your account and get instant visibility into ad profitability per product. Every campaign type, every fee, every cost. In one dashboard.
Start Free TrialNova vs Campaign Manager vs spreadsheets
Three approaches to advertising analytics. Only one connects ads to profit.
| Capability | Campaign Manager | Spreadsheets | Nova |
|---|---|---|---|
| All ad types unified | Separate tabs | Manual merging | One unified view |
| Product-level spend | Campaign-level only | Complex joins | Per ASIN, connected |
| Ad profit (not just ACoS) | No | Manual calculation | Yes, after all costs |
| TACoS per product | No | Impractical | Built-in |
| Period comparison | Limited | Manual estimate | Built-in |
| Connected to P&L | No | Separate sheets | Fully integrated |
| Category breakdown | No | Pivot tables | Built-in |
| Multi-marketplace | Separate accounts | Separate sheets | 21 regions, unified |
| Trend analysis | Limited charts | Manual charting | Built-in trend charts |
| Setup time | None (limited data) | Hours per week | 5 min, then zero |
How it works
From raw ad data to actionable profit insights in 5 minutes.
Connect Your Account
Link Seller Central via SP-API. Nova automatically pulls all Sponsored Products, Brands, and Display campaign data.
See Ad Profitability
Nova connects your ad spend to product-level P&L. See true profit per advertising dollar across every campaign type.
Act on Data
Identify which products lose money on ads. Know exactly where your spend bleeds so you can act.
They talk about Nova
Who uses Nova's advertising dashboard?
From solo sellers spending $1K/month on ads to agencies managing millions in ad spend.
$1K - $50K/mo ad spend
FBA Sellers
- See if ads make money after all costs
- Track TACoS at the product level
- Spot unprofitable products fast
- Period-over-period PPC comparison
$50K - $200K/mo
Brand Managers
- Category-level PPC spend visibility
- Product-level ad profitability views
- Share ad performance reports
- Track ad profitability trends over time
$200K+/mo
Agencies
- Per-client advertising dashboards
- Consolidated ad spend across accounts
- Prove ROI with profit-connected data
- Multi-marketplace ad comparison
Ad analytics connect to the bigger picture. See our PPC Analytics Tool, TACoS Calculator, ACoS Calculator, and Profit Tracker.
What is an Amazon advertising dashboard?
An Amazon advertising dashboard is a unified analytics tool that consolidates data from all your Amazon ad campaign types into one view. Instead of navigating between Sponsored Products, Sponsored Brands, and Sponsored Display tabs in Campaign Manager, you see everything in a single, connected dashboard.
The best advertising dashboards go beyond ACoS and impressions. They connect ad spend to your actual product profitability, showing you whether each campaign generates real profit or just revenue. This means factoring in all 40+ Amazon fee types, COGS, returns, and other costs that determine true margin.
Nova's advertising dashboard calculates TACoS at the product level and lets you break down ad performance by category, brand, or custom tags. By connecting ad spend to full unit economics, sellers often discover that a significant portion of their budget goes to products that don't generate profit after all costs.
Why Sellers Choose Nova for Advertising Analytics
"One dashboard for Sponsored Products, Brands, and Display. We stopped wasting time switching between ad console tabs."
Advertising Manager
Managing $200K/month across 4 brands
"Nova ties ROAS directly to net profit, not gross revenue. That distinction saved us from scaling unprofitable campaigns."
Amazon Agency Owner
12 client accounts
Simple, transparent pricing
Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
- Profit & loss analytics
- PPC Analytics
- Custom breakdowns
- Buy Box %
- BSR Tracker
- Returns Analytics
- Consolidated Data Exports
- Priority support
Unlimited accounts. Dedicated support.
- Unlimited orders
- Unlimited accounts
- Unlimited team seats
- Advanced User Management System
- Client-first view
- Dedicated account manager
- Custom data exports
- SLA guarantees
Amazon Advertising Dashboard: FAQ
Everything you need to know about unified Amazon ad analytics.
Related solutions
Explore other tools that complement your Amazon selling strategy
Amazon PPC Analytics Tool
Analyze PPC spend, ACoS, and advertising ROI at the product level
Amazon Profit Tracker
Track profit trends over time across your entire portfolio
Product Performance Tracker
Track every product's sales, margins, and ranking over time
Amazon Marketplace Analytics
Compare performance across US, EU, and all Amazon marketplaces
Stop Running Ads Blind. Start Seeing Real Ad Profit.
Join 2,000+ Amazon sellers who use Nova. Connect in 5 minutes, see your true ad profitability today.