Stop jumping between Campaign Manager tabs. Nova consolidates Sponsored Products, Brands, and Display data and connects every dollar of ad spend to your actual product margins.
This dashboard shows the campaign-level view. For SKU and Parent ASIN ad-spend analytics, see Nova's Amazon PPC tool.
Ad metrics without profit context are meaningless. Here's what sellers miss every day.
A 20% ACoS looks great until you realize product margin is 18%. Without connecting ad spend to all costs, you celebrate campaigns that actually lose money on every single sale.
Sponsored Products, Brands, and Display live in separate tabs. Aggregating total ad spend per product means manual downloads, VLOOKUP formulas, and hours of spreadsheet work weekly.
Campaign Manager shows campaign metrics, not product metrics. You can't see total ad spend per ASIN across all campaign types without exporting and merging data manually.
Organic and PPC sales get lumped together in revenue reports. Without separating the two, you can't tell if ads drive incremental sales or just cannibalize your existing organic traffic.
From high-level ad spend to product-level PPC profitability. Every ad dollar accounted for.
Sponsored Products, Brands, and Display in one place.
See total ad spend and profitability per Parent ASIN.
Total advertising cost of sales connected to real revenue.
Ad performance broken down by product category or tag.
Compare PPC metrics period-over-period to spot trends.
Compare ad performance across every Amazon region.
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Sponsored Products, Brands, and Display in one view.
99.8%
Ad spend verified against actual Amazon charges.
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Compare ad performance across every Amazon region.
Connect your account and get instant visibility into ad profitability per product. Every campaign type, every fee, every cost. In one dashboard.
Start Free TrialThree approaches to advertising analytics. Only one connects ads to profit.
| Capability | Campaign Manager | Spreadsheets | Nova |
|---|---|---|---|
| All ad types unified | Separate tabs | Manual merging | One unified view |
| Product-level spend | Campaign-level only | Complex joins | Per ASIN, connected |
| Ad profit (not just ACoS) | No | Manual calculation | Yes, after all costs |
| TACoS per product | No | Impractical | Built-in |
| Period comparison | Limited | Manual estimate | Built-in |
| Connected to P&L | No | Separate sheets | Fully integrated |
| Category breakdown | No | Pivot tables | Built-in |
| Multi-marketplace | Separate accounts | Separate sheets | 21 regions, unified |
| Trend analysis | Limited charts | Manual charting | Built-in trend charts |
| Setup time | None (limited data) | Hours per week | 5 min, then zero |
From raw ad data to actionable profit insights in 5 minutes.
Link Seller Central via SP-API. Nova automatically pulls all Sponsored Products, Brands, and Display campaign data.
Nova connects your ad spend to product-level P&L. See true profit per advertising dollar across every campaign type.
Identify which products lose money on ads. Know exactly where your spend bleeds so you can act.
They talk about Nova
From solo sellers spending $1K/month on ads to agencies managing millions in ad spend.
$1K - $50K/mo ad spend
$50K - $200K/mo
$200K+/mo
Ad analytics connect to the bigger picture. See our PPC Analytics Tool, TACoS Calculator, ACoS Calculator, and Profit Tracker.
An Amazon advertising dashboard is a unified analytics tool that consolidates data from all your Amazon ad campaign types into one view. Instead of navigating between Sponsored Products, Sponsored Brands, and Sponsored Display tabs in Campaign Manager, you see everything in a single, connected dashboard.
The best advertising dashboards go beyond ACoS and impressions. They connect ad spend to your actual product profitability, showing you whether each campaign generates real profit or just revenue. This means factoring in all 40+ Amazon fee types, COGS, returns, and other costs that determine true margin.
Nova's advertising dashboard calculates TACoS at the product level and lets you break down ad performance by category, brand, or custom tags. By connecting ad spend to full unit economics, sellers often discover that a significant portion of their budget goes to products that don't generate profit after all costs.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
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Everything you need to know about unified Amazon ad analytics.
Explore other tools that complement your Amazon selling strategy
Analyze PPC spend, ACoS, and advertising ROI at the product level
Track profit trends over time across your entire portfolio
Track every product's sales, margins, and ranking over time
Compare performance across US, EU, and all Amazon marketplaces
Join 3,000+ Amazon sellers who use Nova. Connect in 5 minutes, see your true ad profitability today.
