The modern Amazon analytics platform: near real time data, accurate to the cent.
The most accurate dataset on the market
Profit analytics to the cent, at SKU level, across all your marketplaces.
Refreshed in near real time
That is the edge. Nova answers on today's numbers, not last week's export.
Lowest token consumption per request
Pre-computed metrics and structured tables keep every call frugal, so your Claude bill stays low.
Available across all AI assistants
Claude, ChatGPT, Gemini and any MCP-ready assistant. No limit to what you can ask.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
🇺🇸Every row is checked against Sellerboard's own public pages. Parity where it exists, and the rows where Sellerboard is the better choice are marked as such.
| Capability | Sellerboard | |
|---|---|---|
| MCP for AI assistantsNova | Nova MCP exposes the full model: P&L to the cent, PPC campaigns and keywords, SQP, listing health, BSR and inventory, pre-computed so Claude, ChatGPT or Gemini answer in one low-token call | Not documented publicly |
| Data refreshTie | Hourly refresh across P&L, PPC and inventory | Real-time profit dashboard, per sellerboard.com (checked 2026-08-14) |
| Interface and daily UXNova | One cockpit: portfolio KPIs, SKU table, filters and the P&L in a single view | Dense dashboard built around the daily profit report |
| Support and feature requestsNova | Direct access to the team, a public roadmap sellers vote on, features shipped weekly | Email support, no public roadmap documented |
| Unit-level exitsNova | Every unit classified: sold, refunded, removed, liquidated | Not documented publicly |
| Custom breakdownsNova | Group the P&L by brand, category, lifecycle or your own tags | Filters by product, marketplace and period; grouping by your own tags not documented publicly |
| A/B and event trackingNova | Event Tracker measures lift on price, listing and ad changes | Not documented publicly |
| Team and client workspacesTie | Workspaces, role-based access, page-level permissions | Additional users per tier, with access rights by account, marketplace or product |
| Multi-account consolidationNova | Up to 330+ Seller Central accounts in one workspace | Additional seller accounts included per tier, from 1 on Standard to 16 on Enterprise |
| Warehouse and BI exportsNova | Scheduled exports to Sheets, Excel, BigQuery and Snowflake | Spreadsheet export documented; scheduled warehouse delivery not documented publicly |
| Profit accuracyTie | Reconciled to Amazon Settlement Reports | Strong reconciliation, long-standing reputation |
| Fee coverageTie | 40+ Amazon fee types mapped | Comprehensive fee coverage |
| Marketplace coverageTie | 21 Amazon marketplaces, currency normalized | Broad marketplace support |
| Entry priceSellerboard | From $29/mo, 14-day trial, no card | Standard $19/mo billed monthly, $15/mo billed annually ($179/yr) |
Connect your Amazon accounts, import your COGS and compare both tools on your own numbers. No credit card, cancel any time.
One data model behind the P&L, advertising, inventory and listing health, across all 21 Amazon marketplaces.
Run both tools in parallel during the trial. Nothing to uninstall, nothing to break.
OAuth into Seller Central and Amazon Ads. About 5 minutes per account, read-only access, nothing changes on Amazon's side.
Export your COGS from Sellerboard as a CSV and upload it to Nova in one batch. Historical data backfills 24 months automatically.
Keep Sellerboard running while Nova backfills 24 months of history. Compare the numbers against a real settlement statement before you decide anything.
They talk about Nova
Not every seller needs to switch. These are the operating profiles where Nova pays for itself fast.
Multi-brand sellers
Multi-account operators
Operations-heavy sellers
Sellerboard is a well-established Amazon profit analytics tool. It pulls orders, fees and advertising spend from Seller Central and Amazon Ads, reconciles them against a COGS file you upload, and gives you a daily profit number with alerts for returns, reimbursements and PPC anomalies. It has a strong reputation for fee and settlement reconciliation, and it is priced for sellers starting out.
Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
Unlimited accounts. Dedicated support.
The honest answers to the questions sellers ask before switching.
Explore in-depth guides to get the most from this feature
Step-by-step migration playbook covering OAuth, COGS imports, parallel runs and historical backfill.
Twelve Amazon P&L trackers compared side by side, with strengths, gaps and best-fit profiles.
Why multi-account, multi-marketplace consolidation matters once you outgrow a basic monthly P&L.
Explore other tools that complement your Amazon selling strategy
Track profit trends over time across your entire portfolio
Keep the research suite, add the profit layer: unit-level P&L, product-level ad spend and portfolio consolidation
For sellers past the research phase: reconciled profit per unit, fee detail and multi-account reporting
One analytics platform with a single data model instead of a bundle of separately acquired tools
Start a 14-day free trial, no credit card. Keep your current tool running and switch only if the numbers earn it.
